[PDF] Orange market Is Booming Worldwide: Forecast Period 2022-2032.

Orange Market was a Spanish company that became embroiled in a major political scandal in 2009. The company was founded by businessman Álvaro Pérez Alonso, who was a close friend of Francisco Camps, the president of the Valencian Community in Spain. Orange Market was contracted to organize events for the regional government, but allegations soon arose that the company was involved in corrupt practices, including bribing government officials and overcharging for services. The scandal became known as the "Gürtel case" and led to the arrest and imprisonment of several high-profile individuals, including Pérez Alonso and Camps. The case brought widespread attention to the issue of corruption in Spanish politics and sparked a nationwide debate about the need for greater transparency and accountability in government contracting processes.

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Segmentation:

Geographic segmentation: This involves dividing the market based on geographical boundaries. Orange Market operated primarily in the Valencian Community in Spain, where it was contracted to organize events for the regional government.
Demographic segmentation: This involves dividing the market based on demographic factors such as age, gender, income, education, and occupation. In the case of Orange Market, it is difficult to apply this type of segmentation as the company's target audience was government officials rather than the general public.
Psychographic segmentation: This involves dividing the market based on psychological factors such as values, beliefs, lifestyles, and personality. It is possible to segment Orange Market's market based on the psychographic characteristics of the government officials who were involved in the scandal. For example, those officials who were more susceptible to bribery or who were more concerned with their own personal gain than with the public interest may have been more likely to engage with Orange Market.
Behavioral segmentation: This involves dividing the market based on consumer behavior such as usage rate, loyalty, and willingness to purchase. In the case of Orange Market, behavioral segmentation could be applied to the government officials who contracted the company's services. For example, those officials who repeatedly engaged with Orange Market or who were willing to pay above-market prices for its services may have exhibited a higher level of loyalty or willingness to purchase.

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Key Players:

• E. I. du Pont de Nemours
• Company (U.S.)
• Associated British Foods Plc
• (U.K.)
• Koninklijke DSM N.V. (The Netherlands)
• Novozymes A/S (Denmark)
• Group Soufflet (France)

Analyst View:

The scandal had significant implications for Orange Market as well, leading to the arrest and imprisonment of several high-profile individuals associated with the company. This likely had a negative impact on the company's reputation, and it may have lost potential business as a result.From a broader perspective, the scandal highlights the importance of effective governance and oversight in the public and private sectors. It underscores the need for ethical and transparent business practices and the risks associated with engaging in corrupt activities. It also demonstrates the role that the media, civil society organizations, and other stakeholders can play in exposing and combating corruption and promoting good governance.

• FORMAT:(PDF)
• NO OF PAGES:168
• BASE YEAR: 2023

Development:

In response to the scandal, the Spanish government introduced a series of measures aimed at promoting greater transparency and accountability in public procurement processes. These included the creation of a new procurement agency and the introduction of more rigorous standards for procurement documentation and reporting.
The scandal also highlighted the need for businesses to adopt ethical and transparent practices in their operations. Many companies in Spain and other countries have since taken steps to improve their compliance and anti-corruption measures, such as implementing codes of conduct and engaging in due diligence on business partners and suppliers.
Additionally, civil society organizations, media outlets, and other stakeholders have become more active in promoting transparency and accountability in business and government. They have pushed for greater disclosure of information and more rigorous oversight of procurement processes.

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This release was published on openPR.