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Big city mom creates E commerce company with small town feel

10-04-2007 12:21 PM CET | Fashion, Lifestyle, Trends

Press release from: Warm Biscuit Bedding Company

Big city mom creates E commerce company with small town feel

The Warm Biscuit Bedding Company brings vintage into the new age.
Everyone asks, “Where did the name Warm Biscuit come from?” When I was growing up in Texas, my grandmother would say, "Honey, I think it's time to crawl into your biscuit." Translation: "Go to bed!" The feeling those words conjured up sent me to bed with a skip.

To this day, I still look forward to the warmth and coziness of my biscuit. As a bedding company, we believe bedding is the first step in creating warm, colorful and fun environments. As a mom, I want bedding that can be passed on from one child to the next. So, design is only part of the equation.
Cozy cottage florals, vintage storybook prints, old-fashioned toys and hand-painted wooden furniture are just a few of the reasons why the Warm Biscuit Bedding Co. feels homegrown. And then there’s the little known fact that the children’s catalog company was actually born and raised in the home of owner Vicki Bodwell.
“I used to take calls while breastfeeding,” Bodwell, mother of three, says laughingly. With an extensive background in advertising and marketing, as well as a love for vintage fabrics, she started the company in 1998 when the children’s décor category was still in its infancy. “The only choices for children’s bedding were licensed cartoon characters and washed-out pastels,” explains Bodwell. Her original idea was to offer existing bedding patterns. But when nothing she found seemed to fit her vision, she designed and manufactured her own line. “Moms today want to create custom look at an affordable price. They want their children’s rooms to be inspiring and fun,” says Bodwell of her bedding collection which includes playful themes borrowed from 1950’s school readers, cowboys and bucking broncos (a nod to her native Texas), and fresh combinations of vintage floral prints and bold stripes.

We use carefully selected high thread count, all-cotton fabrics and superior construction to ensure the excellent quality of our bedding. In fact, our bedding is made in the U.S. by moms and grandmoms!
To sign up for Warm Biscuit updates, coupons and exclusive offers, please visit us at http://wbdreamdesign.com/track_links/login.php.
Corporate Summary
Vicki Bodwell is the owner of the Warm Biscuit Bedding Company.

Press inquiries:
Vicki Bodwell at the Warm Biscuit Bedding Company, 1-800-231-4231, email at Vicki@warmbiscuit.com, Warmbiscuit.com.
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Founded in 1998, Warmbiscuit.com was one of the first online and catalog retailers to offer a custom look for their kids rooms at an affordable price. Since its inception, the company has moved out of the owner’s bedroom to offices in downtown New York and a custom workshop in Oklahoma. With over $1.3 million in sales, she plans on launching 6 Warm Biscuit online franchises in the next 5 years. Vicki's true mission is to "Inspire Big Dreams" with everyone from her staff to her customers.
The Warm Biscuit Bedding Company’s products have been featured in American Baby, Country Living, In Style, Real Simple, Lucky, Baby Talk, Fit Pregnancy, Hamptons Magazine, Ladies Home Journal, Parents, Vitals, Boutique, Cookie, Find It, Family Circle, The New York Times and The Today Show.

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