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Second annual DISTREE APAC attracts increased number of channel partners from across region

10-07-2014 07:00 PM CET | IT, New Media & Software

Press release from: DISTREE Events

Ashish Kapahi, Regional Director for DISTREE APAC

Ashish Kapahi, Regional Director for DISTREE APAC

SINGAPORE – The second annual DISTREE Asia Pacific (APAC) begins today in Singapore. This year’s event unites technology and consumer electronics (CE) brands with senior executives and buyers from APAC’s most influential retailers, e-tailers and distributors. The number of vendors and channel partners participating at DISTREE APAC has increased significantly year-on-year.

DISTREE APAC 2014 is supported by Platinum Sponsors HP and Microsoft; Gold Sponsors Intel, Manhattan and Strontium; plus Silver Sponsors Energy Sistem, Mercantile and Valore. This year’s Event Partners are GfK, IE Singapore and, with HP and Strontium as Technical Partners.

This week’s event gathers 400-plus delegates representing APAC’s most influential channel partners, plus vendors from across the globe. In total, more than 200 companies are represented at DISTREE APAC 2014. The delegate list includes 90 retailer and e-tailer executives, 80 distributor executives, 140-plus vendor executives, as well as influential speakers, industry experts and media partners.

Ashish Kapahi, Regional Director for DISTREE APAC, said: “The DISTREE Events’ format is a better way of doing business, uniting all of the major stakeholders from the volume ICT and CE channel together in one place at one time. More than 1,600 pre-scheduled one-on-one meetings between vendors and channel partners will give all delegates the opportunity to derive real business value from their participation at DISTREE APAC.”

Farouk Hemraj, Co-Founder & Director at DISTREE Events, said: “APAC remains one of the most dynamic worldwide markets with a growing consumer customer demand for products. DISTREE APAC is the most efficient business platform for brands looking to manage, build or launch routes-to-market within this vast region, bringing together channel partners from 23 countries.”

Each delegate has a unique personal agenda of one-on-one meetings. Using DISTREE Events’ powerful web platform, delegates can request and schedule one-on-one meetings in the weeks leading up to the event, accessing information on each participating company to ensure their personal agenda reflects their precise business needs.

DISTREE APAC 2014 also includes an extensive conference programme, including workshop sessions and summits run by Content Partners GfK and CONTEXT. Keynote speeches from GfK, HP and Microsoft, plus presentations from Intel, Energy Sistem, Valore, Logitech and InnJoo will bring delegates up to speed on market trends and specific vendor strategies within the APAC region. The popular ‘60 Seconds to Convince’ awards also form part of the event agenda, giving vendors an opportunity to deliver a one-minute elevator pitch for their latest product on stage.

DISTREE APAC 2014 plays host to the ‘Asia Pacific (APAC) Channel Academy: 2014 Awards’. The second annual awards ceremony will recognise ICT and CE channel excellence. Hundreds of top retailers and distributors will vote live at a Gala Dinner on October 9th to identify overall vendor winners across 15 separate categories.

The first dedicated GfK Summit will be held at DISTREE APAC 2014. The GfK Summit will give delegates the opportunity to access a range of expert-led presentations and interact with GfK’s local team of experts. GfK will focus on market and category trends and also provide information on its new GfK Supply Chain Management (SCM) Insights service.

A new session, entitled ‘Smart Channels: Retailing Connected Devices, Wearables and Internet of Things (IoT)’, will also make its debut at DISTREE APAC 2014. DISTREE Events has partnered with ICT research provider CONTEXT to deliver the Smart Channels Summit series.

About DISTREE Asia Pacific

DISTREE Asia Pacific is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products channel in the Asia Pacific region. DISTREE Asia Pacific is a focused event for channel executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors. For more information, visit or follow us on Twitter @DISTREE_AsiaPac

About DISTREE Events

DISTREE Events specialises in the planning, organisation, staging and management of ICT & CE channel events. DISTREE Events is a Paris−based company owned by Infopro Digital. The team at DISTREE Events has successfully organised such events for the past decade, gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London, Singapore and Sao Paulo. For more information, visit or follow us on Twitter @DISTREE_Events

Liam McSherry, Marketing Director
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