Press release
Future Outlook of Germany Online Advertising Market: Ken Research
Germany Online Advertising market is growing at a CAGR of ~% in 2017-2022 and is expected to reach EUR ~ Bn by 2027F.
The Germany Online Advertising Market is largely driven by Lack of traceability and targeting in traditional advertising mediums have stimulated the shift towards digital advertising mediums.
Moreover, AI-powered Optimization in advertising is increasing as the impact of advertising can be instantly gauged in online mode. The AI-powered tool can self-train to write blogs and update content. For instance, for content creation, Jarvis is an example of AI-powered software trained to generate original, creative content The gradual increase in smartphone penetration in the Germany is likely to drive market growth. According to the Newzoo, The Germany had one of the highest smartphone penetration rates in the world as of 2021, with 80.5% percent of the population using a smartphone. The smartphone business has undergone a complete transformation to meet future customers' needs due to increased social media usage.
With over 3.5 billion search queries on Google, every day paid search, where Google or other search engines are paid to advertise content on SERPs (search engine results pages) for relevant keywords, is one of the most popular and effective types of online advertising.
Germany Online Advertising Market By Ad Buyers (On The Basis Of Ad Expenditure)
The Germany Online Advertising market is segmented by Ad Buyers (On the Basis of Ad Expenditure) into Digital Advertising Market and Traditional Advertising Market. Majority of the ad buying took place through advertising agencies. Direct ad buying by brands accounted for a meagre share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.
Germany Online Advertising Market By Medium
The Germany Online Advertising market is segmented by Medium into Mobile and desktop.
Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising.
Germany Online Advertising Market By Type Of Advertisement (On The Basis Of Ad Expenditure)
The Germany Online Advertising market is segmented by Type of Advertisement (On the Basis of Ad Expenditure) into a range from search advertising to content advertising. . There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.
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Key Segments Covered in the report
Online Advertising Market
By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising
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By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Others
Search Advertising
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors
Time Period Captured in the Report:
Historical Period: 2017-2021
Base Period: 2022
Forecast Period: 2023-2027F
Companies Covered:
Major Ad Agencies
TBWA Germany
DDB Group
BBDO Group
Serviceplan Group
Scholz and Friends Group
Kolle Rebbe
Major Online Platforms
Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Tencent
Baidu
ByteDance
Key Topics Covered in the Report
Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
Germany Online Advertising Market Size,
Germany Online Advertising Market Segmentation,
SWOT Analysis of Germany Online Advertising Market
Growth Drivers, Trends and Developments in Germany Online Advertising Market
Issues and Challenges in Germany Online Advertising Market
Regulatory Framework in Germany Online Advertising Market
Customer Profiling in Germany Online Advertising Market
Case Studies Covered in Germany Online Advertising Market
Competitive Landscape in Germany Online Advertising Market
Germany Online Advertising Market Future Outlook and Projections,
Analyst Recommendations
For more insights on the market intelligence, refer to the link below: -
https://www.kenresearch.com/media-and-entertainment/advertising/germany-online-advertising-market-outlook-to-2027/596244-94.html
Related Reports by Ken Research: -
https://www.kenresearch.com/media-and-entertainment/advertising/us-online-advertising-market-outlook-2025/274276-94.html
https://www.kenresearch.com/media-and-entertainment/advertising/malaysia-online-advertising-market-outlook/231940-94.html
https://www.kenresearch.com/media-and-entertainment/advertising/oman-online-advertising-market/222336-94.html
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Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.
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