Press release
Points-of-Interest (POI) Data Solutions Market to Witness Robust Growth Due to Increasing Demand for Location-Based Services
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One of the main drivers of the POI data solutions market is the increasing demand for location-based services. With the rise of mobile devices and internet-connected technologies, there has been a growing demand for location-based services, such as mapping and navigation, local search, and geotargeted advertising. POI data solutions provide the location-based information necessary for these services to function effectively, driving the demand for POI data solutions. Another driver of the market is the growing use of mobile devices. With the increasing use of smartphones and other mobile devices, there is a growing need for location-based services that can be accessed on-the-go. POI data solutions are an essential component of these services, providing accurate and up-to-date information on businesses and other points of interest.
Furthermore, the availability of open-source POI data solutions and the growing adoption of cloud-based solutions are driving market growth. Open-source POI data solutions are widely available, providing businesses and organizations with a cost-effective alternative to proprietary solutions. Cloud-based solutions offer the flexibility and scalability necessary for businesses to manage and analyze large volumes of location-based data.
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Despite the growing demand for POI data solutions, the market is restrained by several factors, such as the quality and accuracy of POI data, privacy concerns, and the availability of free or low-cost alternatives. POI data must be accurate and up-to-date to be useful, requiring constant maintenance and updates. Additionally, there are concerns over the privacy implications of location-based services, leading to calls for more transparent data practices.
Moreover, the availability of free or low-cost alternatives, such as Google Maps, may limit the growth of the POI data solutions market. These solutions provide businesses and organizations with access to location-based information at little or no cost, reducing the need for proprietary POI data solutions.
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Key Players Influencing the Points-Of-Interest (POI) Data Solutions Market:
ATTOM
CARTO
Foursquare
Google Cloud
HERE Technologies
Mobius Knowledge Services
Pitney Bowes Inc
Precisely
Quadrant Global Pte Ltd
SafeGraphy
TomTom
Other Market Participants
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Points-Of-Interest (POI) Data Solutions Market Segmentation:
By Application
Location-based services (LBS)
Turn-by-turn navigation
Emergency response
Internet applications
Tourists information
Business analysis
Proximity and location searches
Others
By Data Source
Government sources
Media platforms
Geocoding
3rd party data
Others
By End Users
Retail and E-commerce
Food and Beverages
Automotive
Healthcare
Hospitality
Banking, Finance and Insurance
Education
Sports
Agriculture
Media and Entertainment
Government and Public Utility
Energy and Utilities
Others
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