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Oat Milk Sales Elevate on the Back of Veganism, Dairy-free, Plant-based, and Gluten-free Trends

03-06-2023 06:54 AM CET | Science & Education

Press release from: Fairfield market research

Oat Milk Sales Elevate on the Back of Veganism, Dairy-free,

Exhibiting an estimated CAGR of 11.5%, global oat milk market value is likely to surpass US$2.6 Bn by the end of 2026. As suggested by the latest Fairfield Market Research report, oat milk sales will gain significantly from the thriving plant-based F&B trend. With plant-based, lactose-free, and gluten-free trend waves gathering momentum over the recent past, the nutrition profile of oat milk will continue to drive its demand at household, as well as commercial facilities. Growing prevalence of lactose intolerance, and celiac disease that continues to fuel the dairy-free segment will also remain one of the key factors upholding the expansion of oat milk market.

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NPDs by Globally Leading Brands Offer an Impetus to Oat Milk Sales

The flourishing café culture and increasing appearance of dairy alternatives on restaurant menus are likely to benefit oat milk market. With brands like Starbucks launching oat milk-based coffee line-ups that have been witnessing exceptional consumer response, popularity of oat milk shows no signs of slowing down anytime soon. Cadbury's Mondelez International also recently introduced an oat-based milk chocolate brand HiP (Happiness in Plants). Such frequent new launches in trending retail segments will remain the important push factors for oat milk market.

Oat Milk Sales Upbeat in Europe, and North America
The developed western world has been at the forefront of adopting oat milk as a daily alternative in routine diet practices. The market in Europe, and North America will continue to benefit from greater consumer knowledge and awareness about lactose intolerance. Both are collectively expected to represent a revenue share of over 65% in the global oat milk market by the end of 2026. While widespread availability of vegan, dairy-free dietary products will continue to work to the advantage of these regional markets, the overall normalised consumer attitude regarding packaged food consumption is also expected to stimulate the growth of oat milk market further.

To leverage strong product penetration across the US, and key European nations, brands have been bringing in innovative oat milk flavours to retail shelves. The raging veganism wave is likely to retain its influence on oat milk sales in future. Shifting lifestyle and dietary trends across Asian region are projected to encourage sales of oat milk in economies like Japan, China, and India.

Leading Market Players in Global Oat Milk Space
Danone SA, WhiteWave Services, SunOpta Inc, Oatly AB, Sanitarium Health & Wellbeing, Inc. (Silk), Pureharvest, Otis Oat M!lk, HP HOOD LLC (Planet Oat), Vitasoy International Holdings Limited, and Califia Farms, LLC are some of the most prominent players that will continue to drive competition in the global oat milk landscape. The report offers insights into some of these key companies to reveal their strategic, as well as financial profiles.

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Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values and eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.

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