Cereal Flakes Market is Estimated to Reach USD 84,327.68 Million by the end of 2028: Cognitive Market Research

Market Overview:
Flaked cereals are formed from whole grain kernels or sections of kernels of maize, wheat, or rice that have been treated to produce particles called flaking grits that individually form one flake.
Originally, cereal flakes were sold as milled wheat and oat grains that needed to be cooked at home before being consumed. Breakfast cereal technology has evolved in this century, due to efforts to reduce in-home preparation time, from the simple procedure of milling grains for cereal products that require cooking to the manufacturing of highly sophisticated ready-to-eat products that are convenient and quick to prepare.
The cereal flakes made nowadays are mostly ready-to-eat maize and wheat flakes that do not require cooking and are available in plain (natural), sugar and chocolate-coated, or salted varieties. Oatmeal is made by rolling uncooked flakes of oats. As a result, many individuals, especially working professionals, choose cereal flakes for breakfast. As a result, cereal flakes are in great demand among the population.

Market Insight:
• Global Cereal Flakes Market is expected to reach USD 84,327.68 Million by the end of 2028, growing at a CAGR of 5.54% between 2021 and 2028
• Wheat Revenue is anticipated to reach at USD 10,777.15 Million in 2028
• Supermarket Revenue in Cereal Flakes is estimated to reach USD 47,220.05 Million in 2028
• Conventional Cereal Flakes Revenue in Cereal Flakes is projected to reach USD 25,423.39 Million in 2028
• North America Cereal Flakes market size is expteed to USD 30,876.58 Million in 2028.

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Market Drivers:
• Rise in the supermarkets, hypermarkets, and penetration of retail distributors
Supermarkets and grocery stores accounts for the largest food retail channels across the world. This industry retails a variety of household goods and edible grocery products, including prepared meals, snacks and avoury, and several other products.
Moreover, rise in the growth of the retail industry is one of the factors, contributing for the growth of the market. Moreover, the rise in the international trade, have led to the rise in the exports and imports of several products, including cereal flakes. Thus, the leading to the considerable amount of preparation, groundwork and long-term consistency. In such sectors, storage and transportation of goods is just as integral a part of supply as is manufacturing. As a result, industries often exert extra efforts to ensure that the manufactured goods reach their ends in the most convenient manner possible. Thus, this maintains the quality and value of cereal flakes and helps to eliminate deterioration the food items.
Thus, rapid growth and penetration of supermarkets, hypermarkets, and retail distributors are anticipated to propel
the growth of the market.
Increase in the food and beverage industry
• Restraints for Cereal Flakes Market
Misconception regarding cereal flakes
• Opportunities for Cereal Flakes Market
Rising usage of e-commerce

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Market Segmentation:
Type:
• Wheat
Whole wheat is used to make wheat flakes. Wheat flakes are also high in bran and fibre, which are both beneficial to the body and assist in the removal of toxins, resulting in fat reduction. Wheat flakes are high in dietary fibre and assist to lose weight by keeping the stomach full for a long time. It helps to keep blood sugar levels stable and reduces the risk of type 2 diabetes. It assists in the reduction of cholesterol levels in the body as well as the prevention of heart disease. It helps to improve digestive health and relieve constipation.

• Barley
Barley flakes are formed by husking, flattening, and rolling barley kernels. The flakes have a similar appearance to rolled oats but are thicker and chewier. They are most commonly used as a hot breakfast cereal, but they are also ideal in cereals, puddings, baked goods, and as a seasoning for ground meats and stuffing. All-natural hulled barley flakes are the barley equivalent of rolled oats, and they may be cooked like oatmeal to produce a quick, healthful, and delicious hot breakfast.

• Rice
• Maize
• Oats
• Rye
• Others

Product:
• Conventional Cereal Flakes
Traditional cereals are made from oats, farina (wheat), rice, and corn and require cooking or heating before consumption. Oats and farina are used to make the majority of traditional cereal goods. Rice, corn (excluding corn grits), and wheat (other than farina) cereals account for less than 1% of traditional cereals. Grain receiving, cleaning, drying, hulling, groat processing, steaming, and flaking are some of the primary procedures in the production of traditional oat cereal.

• Ready-to-eat Cereal Flakes
Ready-to-eat (RTE) morning cereals are processed grain formulations that are being consumed by humans without further preparation at home. It is shelf-stable, lightweight, and simple to transport and store. RTE breakfast cereals are typically prepared from maize, wheat, oats, or rice, in roughly that sequence of production, usually with additional taste and fortifying additives. Puffed cereals are commonly used in snack formulations or as ready-to-eat breakfast foods. Granola and muesli are other ready-to-eat oat-based cereals.

Application:
• Supermarket
• Convenience Store
• Online Store

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Competitive Analysis for Cereal Flakes Market:
Kellogg Company, The Quaker Oats Company, H. & J. BRÜGGEN KG, Maselis, Multiflakes, Nestlé (Nestle Cereals), Pristine Organics, Bagrry India Pvt. Ltd., KWALITY, VLS Foods Pvt. Ltd., General Mills, Others

• Kellogg Company
Kellogg offers ready to eat cereal and convenience food brands in the market. The company has several products included in the portfolio such as cereal flakes, crackers, savory snacks, frozen waffles, veggie foods, noodles. The brands included in the portfolio are Kellogg, Cheese It, Pingles, Austin, Parati, RXBAR. The cereal flakes and product are marketed under band Kellogg. Frozen food segment id marketed under Eggoo and Morning star farm brand. The company utilizes broker and distributor for products distribution. The product is sold to retailers through direct distribution channel.

NEWS
January 2021,
• Kellogg Company expanded its Kellogg's Raisin Brans Product line
The company engaged in expansion of its new Kellogg Raisin bran product line with introduction of new Kellogg Raisin Bran toasted oats and Honey.

• The Quaker Oats Company
The Quaker Oats Company is a manufacturer of food products. Oats milling facility of the company in Cedar Rapids, Iowa has capacity of over 2 million pounds of oats daily. The company has categorized their products into oats & oatmeal, breakfast cereals, oat snacks, barley, corn & mixes, rice snacks and others. Breakfast cereals includes products such as life cereal, oatmeal squares, real medleys, granola, muesli and others. Barley, corn meal and mixes are included in barley, corn meal & mixes category. Further, oat snacks category offers chewy granola bars, baked squares and cookies & biscuits.

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