Eye Tracking Market: Global Opportunity Analysis and Industry Forecast, 2023-2029| Introspective Market Research

Market Overview:

The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally.

Eye Tracking is the sensor technology that can detect the individual presence and follow what they are looking at in real time. Eye Tracking is the process of measuring the motion of an eye relative to the head. The optical tracking system, also known as the video-based eye-tracker is the most popular type of vision-capturing system among users. Eye-tracking technologies are commonly used for web marketing, market research, and analyzing advertisements in print and digital media. A positive growth factor that drives the market growth is the increasing demand for contactless biometrics.

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• Regulatory Framework
• Technology Roadmap
• BCG Matrix
• Heat Map Analysis
• Price Trend Analysis
• Investment Analysis

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Market Dynamics:

Driver:
The increasing demand for eye trackers in the healthcare sector especially for assistive communication applications is the major driving factor of the market growth. The rising use of smart sensors for process control and decision-making as well as increasing demand for contactless biometrics boosts the eye-tracking market growth. Moreover, growing the use of eye-tracking technology in the aerospace sector and military sector drive the growth of the market. The market is growing due to the increasing adoption of vision-capturing technology in industries like automotive, research, healthcare, and many others industries.

Opportunities:
The rising demand for augmented reality (AR) and virtual reality (VR) devices creates more growth opportunities for the eye-tracking market. Moreover, the saturation of eye-tracking technology in AR and VR devices, the incorporation of customer electronics devices with eye-tracking technology, and the growth in the need for eye-tracking technology in the advancing countries provide opportunities for the growth of the eye-tracking market in the upcoming years. The key manufactures engaged in providing products according to consumer preferences also create an opportunity for growth.

Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help

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Segmentation Analysis of Eye Tracking Market
By Type, the optical tracking system is anticipated to have maximum market share in eye tracking. It is the 3D localization technology that contains two or three high qualities cameras and provides digital signals all over the place.

By Component, the hardware segment is projected to dominate the market of eye-tracking in the forecast year. The hardware component consists of a head-mount capturing system.

By Applications, the eye-tracking system is mostly used in the research sector, thus it is dominated the segment in the eye-tracking market.

By Type
• Electrooculography Systems
• Optical Tracking Systems

By Component
• Hardware
• Software

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Regional Analysis Of Eye Tracking Market
North America is anticipated to have the maximum market share in the eye-tracking in the forecast year. The high adoption of new advanced technology increases the research activities to capture human behavior. The United States has dominated the region in the North American region due to rising the adoption of smart sensors, and contactless biometric systems. Increase the adoption of eye-tracking technology in the healthcare sector, and in scientific research fields such as psychology and neuroscience, infant and child development, and clinical research, to capture human behavior.

By Region
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of SA)

Top Key Players Covered In Eye Tracking Market
• Tobii AB (Sweden)
• SensoMotoric Instruments (Germany)
• SR Research (Canada)
• Seeing Machines (Australia)
• EyeTracking (US)
• PRS IN VIVO (US)
• Smart Eye AB (Sweden)
• LC Technologies (US)
• Ergoneers GmbH (Germany)

Key Industry Development In Eye Tracking Market
In April 2021, Tobii partnered with NVIDIA to increase VR image quality in VRSS2. After the collaboration, the company established the HP Reverb G2 omnicept edition of HP's VR headset, and the headset has both Tobii Eye Tracking and NVIDIA VRSS 2.

In June 2020, Tobii Pro, a business unit of Tobii (Sweden), declared the launching of its next-generation wearable eye tracker. The name of that tracker is Tobii Pro Glasses 3 is built for measuring attention in any real-world scenario.

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