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TV Series Based on Epic Indian Love Story to be Shown in Georgia

09-19-2014 06:56 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Intellecta Srl

/ PR Agency: Intellecta Srl
The New Channel and Ladies Channel in Georgia starting to air from October the Indian TV series Saraswatichandra
Following the success of Bidaai on the New Channel, which also marked the premiere of the Indian TV series in Georgia, now both the New Channel and the Ladies Channel, owned by the Rustavi2 Broadcasting company, have signed an agreement with Star TV for the broadcast of Saraswatichandra. The deal has been facilitated by Intellecta Srl – a long terms partner of Star India in the territories of Europe, Russia and the CIS countries.
‘Saraswatichandra’, a classic love story that promises to rekindle love and recreate Indian cinema’s grandeur on television, is based on a novel written by popular Indian author, Govardhanram Tripathi. The show also marks the television debut of one of Bollywood’s most celebrated filmmakers, Sanjay Leela Bhansali, who is known for his blockbuster movies that have deeply influenced Indian cinema, such as Hum Dil De Chuke Sanam, Devdas, Saawariya, Guzaarish and Ramleela.
“Following the success of Bidaai, which launched the Indian TV series in Georgia, we are very happy to now be able to offer the Georgian audience one of the most beautiful and esthetically appealing TV series out of India”- says Christina Vlahova, CEO of Intellecta Srl – “in the face of Rustavi2 we found a remarkable partner, who was the first to believe in the potential and the success of the Indian TV series.”
Saraswathichandra is a poignant love story of two soul mates Saras and Kumud, who are denied the joy of becoming one by destiny and tradition. It is a classic tale of love and heart ache, pride and prejudice, of yearning and longing.
“Rustavi2 is among the leaders in the Georgian TV market for the last 20 years and we are always on the lookout for new and interesting TV programs from around the world”- says Giorgi Lominadze – programming director of Rustavi2 – “India is known and has fascinated the Georgian viewers from the 70s and that is why we have decided to renew their interest by showing the first Indian TV series in the market. We enjoyed working together with Intellecta Srl, who played a key role in our search for the best Indian TV series. As a result we started airing “Bidaai” and have received a very positive response from the audience. So now we want to give them an even better experience with Saraswatichandra, which will start airing this fall .”
Mr. Sanjay Gupta, Chief Operating Offer, Star India mentions, “Star India’s entertainment content has gripped people from all over the globe and its acceptance across geographies is a testament to our commitment of inspiring people. We’re delighted that our stories continue to transcend borders and are confident that it will enthrall the audience in Georgia as well.”
The choice of Saraswatichandra comes after a careful selection done by the channel in order to show the Georgian viewers the traditional and at the same time most visually appealing TV series from India. The series is running in India on Star Plus, so viewers are still to witness the story finale.

About Rustavi2 Broadcasting company:
Founded in 1994, Rustavi 2 is one of the very successful privately owned broadcasting company in Georgia. It is free-to-air terrestrial broadcaster network that currently reaches 85% of Georgia’s population. Rustavi 2 provides a diverse range of top quality licensed programming from up-to-the-minute daily news and political talk shows to a range of original entertainment programs, sports, and international hit productions translated into Georgian. Rustavi 2’s programs are consistently to high rating throughout the country.

About STAR India

STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 650 million viewers every week across India and 100 other countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

STAR India is a fully owned subsidiary of 21st Century Fox.

Intellecta Srl (www.intellectasrl.com) is a strategic media consultancy working on the territories of Europe, Russia and the CIS countries and offering the best rating Indian TV series and Bollywood movies.
In the last five years the company has grown to be one of the major players in the market of syndication of Indian content and has have the syndication of the best rating Indian TV series and Bollywood movies to Romania, Macedonia, Bulgaria, Greece, Italy, Serbia, Russia, Kazakhstan, Azerbaijan, Tajikistan and Georgia.

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