Global Wearable Fitness Trackers Market Competitive Intelligence, Demand Generation Strategies and Business Forecast 2022 - 2030

A fitness tracker is a gadget that records and monitors fitness-related body activities such steps taken, distance walked, sleep duration, heartbeat monitoring, and other similar activities. Wristbands are the most common kind of fitness and activity trackers, but they can also be clip-on gadgets, headphones, or garments composed of smart fabric. It can also be in the form of a fitness app, which is software that is typically loaded on smartphones and uses the device's built-in components to keep track of particular activities. When a wristwatch was just an extension of a smartphone screen, there was an obvious distinction between it and a fitness tracker with sensors that communicated activity data to a smartphone. However, these two gadgets merged when smartwatches began to integrate sensors for activity tracking, as shown in the Apple Watch, one of the most popular smartwatches and fitness trackers. However, the high cost of fitness trackers, as well as the risk of data theft from tampered connections, are limiting the market's growth. On the other hand, the global wearable fitness trackers market is expected to develop in the near future as the internet of things ecosystem is expected to grow in popularity and also people are becoming more health conscious.

In terms of revenue, the global wearable fitness trackers market is growing at a CAGR of 18.36% over the forecast period (2022 - 2030).

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Since the launch of the Apple Watch in 2015, Apple has dominated the worldwide wearables market. By 2020, Apple will have shipped approximately 151 million watches, with Xiaomi, Samsung, and Huawei shipping less wearables. Apple has the largest fitness-tracker market share in North America, with 37 percent, followed by Fitbit with 24 percent. Even still, when asked what brand of smartwatch or fitness tracker they have, the majority of American and British consumers said Fitbit, while German consumers said Samsung. Planet Fitness Workouts was the most popular Android health and fitness app in the United States in 2021, with over 627 thousand downloads.

According to a study, data from fitness trackers and smartwatches can predict individual job performance as people travel to and from the office while using those devices. Commuting-related stress, anxiety, and frustration have been linked to a less effective workforce and an increase in counterproductive work behaviour, according to studies. Dartmouth College researchers developed mobile sensing machine learning (ML) models that can effectively predict work performance using data from wearable devices. Global wearable fitness trackers market is projected to find the APEJ region to be a lucrative market over the forecast period, Wearable fitness tracker sales are expected to generate a significant total incremental opportunity of more than US$ 14 Bn in Western Europe. These factors are driving the demand of wearable fitness trackers market.

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Major Market Players Profiled in the Wearable Fitness Trackers Market Report include: 
Apple Inc.
Fitbit LLC.
FOSSIL GROUP, INC.
Garmin Ltd.
Huawei Device Co., Ltd.
Microsoft
Nike, Inc
Pebble
Polar Electro
SAMSUNG
Withings
Xiaomi
Zepp Health Corporation
Other Market Participants

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Global Wearable Fitness Trackers Market:

By Product
Smartwatches
Fitness Bands
Rings
Others

By Demography
Kids
Adults

By Compatibility
iOS
Android
Windows
Others

By Application
Activity Tracking
Heart Rate Monitoring
Sleep Tracking
Others

By Connectivity
NFC
Bluetooth
Wi-Fi
Others

By Geography
North America [U.S., Canada, Mexico]
Europe [Germany, UK, France, Italy, Rest of Europe]
Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
South America [Brazil, Argentina, Rest of Latin America]
Middle East & Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]

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