Press release
Global Data Broker Market Business Forecast, Geography and Analysis Research 2022 - 2030
In terms of revenue, the global data broker market is anticipated to witness a CAGR of 10.8% over the forecast period (2022 - 2030).
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Data broking, also referred to as information broking, is the practice of collecting information of individuals and businesses, mainly from public sources, and selling the information to various end-users for business purposes. Data brokers also use privately sourced information in certain cases. Some of the commonly used sources for data gathering include surveys, lucky draw coupons, electoral records, census, social networking websites, website forms, and enquiry forms amongst others. The growth of digital marketing initiatives by companies as a result of the proliferation of smart devices and the internet is creating a demand for data amongst companies, and is leading to the growth of the global data broker market.
The COVID-19 pandemic has adversely affected the lives of individuals in various parts of the globe. Companies have also been forced to change their business strategies by adopting digitization at a faster pace. There has been a significant demand for digital marketing during the pandemic, as the businesses are largely relying on the internet for marketing initiatives. Targeted marketing has emerged as a go-to option for the businesses, as individuals are more responsive to personalized messages and marketing campaigns, as opposed to mass campaigns. Due to the social distancing and lockdown measures enforced by several government bodies globally, individuals were forced to stay indoors, which in turn resulted in higher clocking of online hours. Time spent on social media also saw a rise during the pandemic. Hence, data brokers were able to collect more data from online sources during the pandemic. The use of this data by businesses for various applications ensured higher adoption of data broking services during the pandemic. Therefore, the pandemic had a positive impact on the global data broker market.
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Some of the Key Players Operating in the Global Data Broker Market include:
Acxiom LLC
CoreLogic
Equifax Inc.
Experian Information Solutions, Inc.
Intelius LLC
LexisNexis Risk Solutions Group
Oracle
com
Spokeo, Inc.
The Nielsen Company (US), LLC
TransUnion LLC.
Verisk Analytics, Inc.
Other Market Participants
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Global Data Broker Market Segmentation:
By Application
Marketing and Advertising
Risk Mitigation
Fraud Detection
People Search
By End User
Media and Entertainment
IT and Telecommunication
Automotive
Banking, Financial Services and Insurance (BFSI)
Government
Education
Healthcare
Retail and Consumer Goods
Travel and Hospitality
Others
By Enterprises
Small and Medium Sized Enterprises
Large Enterprises
By Pricing Model
Pay Per Use
Subscription
By Region
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
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