Rising Prevalence of Road Accidents Fueling Global Sales of ADAS

The rising incidence of road accidents all over the world is pushing up the global demand for advanced vehicular safety systems such as advanced driver assistance systems (ADAS). Moreover, the governments and regulatory authorities in several countries are enacting strict policies aimed at promoting vehicle safety. In many developed nations, the installation of ADASs is mandatory in automobiles. The European Commission (EC) aims to reduce the prevalence of road accidents by as much as 50% in the future years.

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In the U.S., the National Highway Traffic Safety Administration (NHTSA) has recently enacted the Federal Motor Vehicle Safety Standards (FMVSS). Under this policy, automobile and equipment manufacturing companies are required to conform and certify compliance regarding vehicle safety. These policies are fueling the demand for ADASs, which is, turn, driving the advancement of the global advanced driver assistance systems (ADAS) market. Besides these policies, the mushrooming sales of connected cars are also propelling the demand for ADAS across the world.

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The sales of systems are predicted to rise rapidly in the future years as well. Tire pressure monitoring systems (TPMS), drowsiness monitoring systems (DMS), park assist systems, adaptive cruise control systems (ACCS), blind spot detection systems (BSDS), lane departure warning systems (LDWS), and adaptive front lighting systems (AFLS) are the most commonly used types of ADAS systems around the world. Out of these, the sales of the AFLS were the highest in the past.

As a result, the AFLS category recorded the highest growth in the ADAS market in the years gone by. When technology is taken into consideration, the market is divided into infrared sensor, ultrasonic sensor, radar sensor, LiDAR sensor, image sensor, and laser sensor categories. Amongst these, the radar sensor category registered the highest growth in the market in the past. In the near future, the ultrasonic sensor category is predicted to exhibit the fastest growth in the market.

Geographically, the sales of advanced driver assistance systems would boom in the Asia-Pacific (APAC) region in the future years, as per the estimates of P&S Intelligence, a market research company based in India. This would be a result of the increasing urbanization and the ballooning popularity of high-end vehicles in the regional countries. As these high-end automobiles are equipped with advanced systems and features such as the ADAS, their mushrooming sales are fueling the demand for ADAS in the region.

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