CRM Analytics Market: New Report Offers Analysis Onthe Market 2022-2032

The global CRM Analytics Market size was USD 4.18 billion in 2014 and is projected to reach USD 7.65 billion by 2019, growing at a Compound Annual Growth Rate (CAGR) of 12.83% during the forecast period.

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In this changing era where customers go through complete buying cycle before thinking of the vendors, it has now become important to engage the customers with personalized and multichannel campaigns. CRM analytics helps the marketing team to plan, execute, and measure campaigns across channels, from start to finish and make strategic decision based on the results derived from the data available on the customer behavior and choices.

CRM analytics provides fact-based information on entire sales process and product demand, customer price sensitivity, and overall pricing effectiveness. It helps the companies to retain their customers by managing and tracking campaign performance. The CRM analytics not only enhances the customer relation in terms of sales and services but also improves the supply chain management thus resulting into lower costs and more competitive pricing.

This report analyzes regional markets in terms of the market trends and future opportunities. MarketsandMarkets has segmented the global CRM analytics market by types, deployment model, end users, verticals, and regions. The report also includes MarketsandMarkets views on the key players and their strategies adopted in this market. The forecast period for this research report is 2014-2019, with 2013 considered as the base year. The report categorizes CRM Analytics market into following sub-segments:

On the basis of Types:
Sales Analytics
Customer Analytics
Contact Center Analytics
Marketing Analytics
Web & Social Media Analytics

On the basis of end users:
Large Enterprises
Small and Medium Businesses
On the basis of vertical:

Banking, financial services and Insurance (BFSI)
Telecommunications and IT
Retail & Wholesales
Energy and Utilities
Manufacturing
Healthcare and life science
Transportation and Logistics
Media and Entertainment
Hospitality
Others

On the basis of deployment:
On-premise
Cloud

On the basis of region:
North America (NA)
Europe
Asia-Pacific (APAC)
Middle East and Africa (MEA)
Latin America (LA)

The CRM analytics market is segmented by type: marketing analytics, sales analytics, contact-center analytics, customer analytics, web & social analytics; by vertical: BFSI, retail & consumer goods, telecommunications & IT, healthcare & life sciences, manufacturing, energy & utility, media & entertainment, travel & transport, and others; by end user: SMBs and large enterprise; by deployment: On-Premises, Cloud; by region: NA, APAC, Europe, LA, and MEA.

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The global CRM analytics market is expected to grow from $4.18 billion in 2014 to $7.65 billion by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 12.83% from 2014 to 2019.

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This release was published on openPR.