Social Media Management Market Size, Share: Emerging Technologies, Sales Revenue, Key Players Analysis, Development

"Social Media Management Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Component, Deployment, Enterprise Size, Application, Vertical, and Geography," the market is projected to reach US$ 63,747.4 million by 2028 from US$ 17,315.0 million in 2022; it is estimated to grow at a CAGR of 24.3% from 2022 to 2028.This report sheds a concentrated focus on the Real-Time Payments Market industry in terms of market driver, opportunities, and restraints of global segmentation. Further data on the reports also includes demographic conditions, over-turning changing business cycles and analyzing country-to-market.

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The report segments the global Market as follows:

By Component (Solution and Service)
By Deployment (On-Premise and Cloud based)
By Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises]
By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection)
By Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)

Social media management includes tracking customer activity on social media, which helps an organization plan strategy and gain insights. In addition, it allows companies to track competitors' actions. Further, social media management platforms help users with various information about social media users, including their perceptions, expectations, and needs.

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The Key Players in The Global Market Are: 

Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. are the major companies operating in the social media management market.

Factors, such as an increase in focus on the competitive intelligence, rising need for search return on investment (ROI) for social media strategy, enhancement of customer experience with social media management, and increase in user engagement on social media using smartphones are propelling the market. However, the regulatory and compliance constraints and complexities in the management workflow are restraining the social media management market growth.

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While the COVID-19 pandemic posed major threats to organizations worldwide, it offered significant opportunities for the growth of social media management platforms. The internet is being used by the BFSI, healthcare & life sciences, manufacturing, retail, and transportation & logistics industries to provide critical services through social media platforms to consumers. Hence, the demand for social media management has surged among vendors. Various governments and regulatory agencies forced public and private organizations to accept new teleworking techniques and follow social distance during the pandemic. The increase in the number of COVID-19 cases resulted in significant growth in the social media management market

Answers that the report acknowledges:

Market size and growth rate during forecast period.
Key factors driving the Market.
Key market trends cracking up the growth of the Market
Challenges to market growth.
Key vendors of Social Media Management Market
Detailed SWOT analysis.
Opportunities and threats face by the existing vendors in Global Market
Trending factors influencing the market in the geographical regions.
Strategic initiatives focusing the leading vendors.
PEST analysis of the market in the five major region

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Phone: +1-646-491-9876

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This release was published on openPR.