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Bell Buckle Holdings Announces RECORD Third Quarter

FARMINGTON, Tenn., Sep 28, 2007 (BUSINESS WIRE) -- Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) announced today that on the heels of its exceptional distribution its third quarter sales will be its best sales quarter in its 10 year history. "Considering our recent news regarding Publix, Whole Foods, Kroger and several other nationally recognized chains distributing our products our third quarter mirrors the expanded distribution we have been so excited about announcing," stated company CEO, Brad Simmons. He continued, "With a 55% sales increase over this same time last year it confirms the public has accepted our extraordinary product line."
As released recently Bell Buckle also announced that the launch of their Simplify brand Sugar-Free Pure Vanilla Extract has been more successful than anticipated. Simplify Pure Vanilla Extract is made using pure Madagascar Bourbon vanilla and is naturally sugar free, most vanilla extracts have corn syrups added. After a great deal of product testing and market research Bell Buckle Holdings, Inc. began offering Simplify Pure Vanilla Extract to the grocery market last month.

Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.bellbuckleholdings.com, Brad Simmons, Office: 931-359-8000, Fax: 931-359-8866

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

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