Eye Makeup Market Report 2022-2027, Size, Share, Industry Analysis, Trends and Forecast

According to the latest report by IMARC Group, titled "Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global eye makeup market reached a value of US$ 15.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 21.4 Billion by 2027, exhibiting at a CAGR of 5.3% during 2022-2027.

Eye makeup involves the usage of certain products in order to accentuate the appearance of the eyes. Usually available in multiple sizes and colors, they are formulated with fragrances, base fillers, preservatives, thickeners and emulsifiers. Some of the commonly used eye makeup products include eyeliner, kohl, mascara and eye shadow. Due to the easy availability of a wide variety of eye makeup products via the online and offline organized retail channels, there has been a considerable rise in their adoption among the masses.

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Global Eye Makeup Market Trends:

The global market is primarily driven by the increasing preference for maintaining an aesthetic appearance among the masses. Coupled with the inflating disposable income levels of individuals and their shifting lifestyle preferences, this is providing a boost to the sales of eye makeup products across the globe. The market growth is also supported by the penetration of high-speed internet and the rising popularity of social media. Additionally, increasing investments by leading players for launching natural and organic eye makeup products are anticipated to favorably impact the market growth. Besides this, extensive research and development (R&D) activities conducted by manufacturers to introduce cruelty-free products with long-lasting formulations are further driving the market growth. Moreover, continuous improvements in the e-commerce sector, rapid automation in the production processes and the widespread popularity of premium eye makeup products are also contributing to the market growth. 

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List of Key Companies Covered in this Market Report:

Amway Corp
Avon Products Inc.
Chanel S.A.
Colorbar Cosmetics Pvt. Ltd.
Lakmé Cosmetics (Hindustan Unilever)
L'Oréal S.A., LVMH
Oriflame Cosmetics
Revlon Inc.
Shiseido Company Limited
Estée Lauder Inc
Procter & Gamble

Report Segmentation:

The report has segmented the market into the following categories

Breakup by Product Type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Other

Breakup by Geography:

North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa

Key highlights of the report:

Market Performance (2016-2021)
Market Outlook (2022- 2027)
Porter's Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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