Weight Loss and Weight Management Diet Market : Increase in fitness consciousness in countries and Health benefits

Weight loss and weight management diet industry is segmented into product type, sales channel, and region. By product type, the market is differentiated into better for you, meal replacement, weight loss supplement, green tea, and low-calorie sweeteners. The better-for-you meal is subsegmented into low-salt products, low-carb/sugar products, and low-fat products. The low-calorie sweeteners segment is further segregated into stevia, aspartame, sucralose, saccharin, and others. By sales channel, the weight loss and weight management diet market is fragmented into hypermarket/supermarket, specialty stores, pharmacies, online channels, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Weight Loss and Weight Management Diet Market by Product Type and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2027," the global weight loss and weight management diet market size was valued at $192.2 billion in 2019, and is projected reach $295.3 billion by 2027, registering a CAGR of 7.0% from 2021 to 2027

Weight loss and weight management diets helps to reduce or prevent unwanted weight gain. Low-calorie and low-sodium food & beverages, popularly known as better-for-you food & beverages, are increasingly consumed by consumers to reduce the overall calorie intake. Sweet potato, brown rice, oatmeal, whole wheat pasta, cream of hot rice cereal, and other healthy food products have gained prominence among consumers. Meal replacements, which comprise protein bars and protein shakes, are used as substitutes for regular meals. Dietary supplements are increasingly used by consumers to burn body fats and reduce weight.

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North America is expected to continue to garner the highest sales; however, developing markets, particularly in Asia-Pacific are anticipated to exhibit significant growth during the forecast period This is attributed to rise in per capita expenditure on healthy food products, increase in penetration of retail sales, and surge in awareness about negative health effects of conventional products.

Low-calorie sweeteners are used as ingredients in most of the low-calorie foods and beverages. The excessive use of most of the sweeteners available in the market causes serious health problems such as bladder cancer and brain tumors. These negative effects are anticipated to hinder the weight loss and weight management diet market growth in the near future.

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Some of the key players analyzed in weight loss and weight management diet market analysis include Cargill Incorporated, Pepsico, Inc., Kellogg Company, General Mills Incorporation, Nutrisystem, Inc., Abbott Laboratories Inc., Weight Watchers, Inc., Kraft Foods, Inc., Ingredion, and Medifast, Inc.

Key Findings Of The Study

By region, North America dominates in terms of weight loss and weight management diet market share, and is expected to continue this trend during the forecast period.
On the basis of food type, the better-for-you segment led in terms of market share, in 2019; however, low-calorie sweetener segment is expected to gain high market share in the upcoming years.
Depending on sales channel, the hypermarket/supermarket segment accounted for about two-third share of the eight loss and weight management diet market in 2019, however, the online channels segment is poised to grow at highest CAGR during the forecast period.
Asia-Pacific is anticipated to grow with robust CAGR of 8.6% during the weight loss and weight management diet market forecast period.

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