Press release
Future Group brings fashion value retail to North India
New Delhi, 28 Sep 2007: Future Group will redefine customer shopping experience, once again in Delhi NCR – this time with the concept of fashion value retail. Brand Factory, launches the first store in North India - the 6th in India at AEZ Carnival Country Mall, Sector 1, Vaishali, Ghaziabad. This retail format will be the first store of its kind in North India. Other cities that boast of Brand Factory outlets are Bangalore, Ahmedabad, Pune, Hyderabad.Brand Factory offers fashion brands at unbelievably low prices in a shopping environment that befits each of the brands on offer, on all 365 days of the year, Brand Factory offers the best brands at smart prices – ALWAYS, 120 best brands at 20% - 50% discount with shopping comforts of lifestyle retail formats. The value conscious customers will no longer need to hop from one sale to another looking for best deals.
Spread over an area of 65000 square feet, the fully air-conditioned store will offer its customers a one-stop shopping experience. The strategically located new Brand Factory will cater to a large base of customers in Delhi NCR, Noida and Delhi. On offer is an array of brands across men’s wear, women’s wear, sportswear, kids’ wear, footwear, mobiles, cosmetics, accessories, luggage for both men and woman.
Brand Factory brings together, under one roof, well known Indian and International brands across apparel, footwear, accessories, mobiles, cosmetics and much more. Some of the Indian and International brands that will be on offer are Arrow, Esprit, Van Heusen, Louis Philippe, Levis, Titan, Lee, Pepe Jeans, Wrangler, Lee Cooper, Nike, Adidas, Biba, Liberty, Red Tape, Nike, Reebok, Adidas, Revlon, Maybelline and many many more.
Residents of Delhi NCR, Noida and Delhi get geared up for ‘smart shopping’ experience!!
“Brand Factory will strive to maximize savings of the discerning Indian customer while giving the best deals in brands to each member in the family.” said Mr. Vishnu Prasad, CEO- Brand Factory & Central
Mr. Rajesh Seth, Chief – Marketing, Brand Factory & Central, said “Brand Factory will raise the bar of expectation and experience when it comes to ‘Brand + Bargain Shopping’. With most retailers focusing either on top or the bottom of the urban pyramid, there is a huge middle that has been clearly ignored. This is the segment that we wish to tap through ‘Brand Factory’”.
Mr. Rajesh Seth, Chief – Marketing, Brand Factory & Central, said, “Over 70% of the people shopping at Factory outlets are under the age group of 30 years who are smart shoppers desirous of fashion brands at reasonable prices.”
The growth in retail scope and scale has allowed Future Group to increase focus on emerging opportunities. The ‘Brand Factory’ stores promises its customers that value shopping is not about seconds’ experience, it’s not about a garage sale environment. Istead, it’s all about an amazing experience of ‘Buying Smart’.
- End -
Rashmi Chakraborthy
Integrated Brand Comm Pvt Ltd.
S-102, Panchsheel Park.
New Delhi - 17
Tel: 011-40502102
About Pantaloon Retail (India) Limited:
Pantaloon Retail (India) Limited is a leading retailer with a turnover of over Rs. 2,018.76 crore for the financial year 2005-06. Headquartered in Mumbai, the company operates through primarily the ‘Lifestyle’ and ‘Value’ formats through multiple delivery mechanisms and lines of business — some of them being, fashion, food, general merchandise, home, leisure and entertainment, financial services, communications and wellness. The company has stores in 30 cities across the country, constituting 3.5 million square feet of retail space. The company caters to the ‘Lifestyle’ segment through its 24 Pantaloons Stores and 4 Central Malls, as well as its other concepts. In ‘Value’ retailing it is present through over 50 Big Bazaar hypermarkets, 59 Food Bazaars, 6 Fashion Stations, and other delivery formats.
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