Press release
Mobile Analytics Market Set to Witness Explosive Growth by 2030
Global Mobile Analytics Market
Mobile Analytics Market Definition
Mobile Analytics measures and analyzes data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile Analytics solution provides the consumer with several edges, including - crash observance, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage information, provides custom events and alerts, data and system integration, company information governance, digital measurement strategy, and operational processes, reportage automation, and real-time analysis and insights.
Mobile Analytics Market Overview
An increase in disposable income and shift in lifestyle, an increase in smartphone and internet penetration, and the need to understand customer behavior is anticipated to drive the market. An increase in disposable income and a shift in lifestyle have led to significant growth in the e-commerce industry. Moreover, most consumers only prefer to access these apps through their mobile phones. There has been a significant increase in mobile applications and websites. An increase in disposable income has led to an increase in the smartphone penetration rate. A massive chunk of the population has access to smartphones and the internet.
This has led to an increase in the need for organizations to understand user behavior. These factors are anticipated to proliferate the market. However, lack of awareness, data and privacy concerns, complex technology, and scattered data silos are anticipated to restrain the market. There is a lack of awareness regarding Mobile Analytics, and a massive chunk of the population is still unaware of its benefits and features. In addition, users are concerned about their data and privacy.
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Global Mobile Analytics Market: Major Players
AT Internet
Localytics
Adobe
Amazon Web Services
Adjust
Mixpanel
Amplitude
Segment.io
Microsoft
Flurry
Webtrends
CA Technologies
Countly
AppSee
IBM
Apsalar
AdMob
Netbiscuits
AskingPoint
Upsight
Global Mobile Analytics Market: By Types
Cloud
On-premise
Global Mobile Analytics Market: By Applications
Banking, Financial services, and Insurance (BFSI)
Manufacturing
Transportation and Logistics
Retail and e-Commerce
Telecommunication and IT
Media and Entertainment
Government
Healthcare and life science
Gaming
Travel and Hospitality
Others
Global Mobile Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Mobile Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
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Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter's five forces analysis
• Provides insight into the market through Value Chain
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