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Customer Experience Management Software Market Research, Forecast by Industry (Retail, BFSI, Healthcare, Media & Entertainment, Government)

02-16-2023 04:39 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Customer Experience Management Software Market

Customer Experience Management Software Market

Global customer experience management software market was estimated at $7,571 million in 2019 and is anticipated to reach $23,835 million by 2027, growing at a 15.6% CAGR between 2020 and 2027.

The demand for personalization in consumer behavior and the rising popularity of the on-demand business model are the main factors driving the global customer experience management market scenario. These factors have forced businesses to adopt strategic initiatives that will increase overall product sales and raise profit margins. Growing demand for customer experience management in the public and healthcare sectors, supported by increased sales of medical products and advantageous government initiatives, has generated significant potential for the market's growth throughout the forecast period. However, it is believed that difficulties in integrating electronic data interchange and data synchronization as well as bias issues in operational data will impede the growth of the market as a whole.

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Since AI is already a fundamental component of technology, its incorporation into software is poised to produce insightful data for a variety of business models, increasing profit margins. Additionally, during the projection period, the customer experience management software market is expected to benefit greatly from the growing cloud-based business model.

With a growing need to analyse consumer needs and behaviour in order to develop a successful product portfolio, the software sector is predicted to maintain its dominance in the worldwide customer experience management software market share through the forecast period. Some of the most prominent applications of this business model include the rising demand for online food delivery, transportation, and several other services where technological integration also plays a big part. The demand for an all-in-one platform integration tool is expected to drive the market expansion over the projected period as a result of the model's rapid uptake. However, service-based segment is set to achieve a lucrative growth, backed by increasing popularity of multi-channel platforms with mobile platforms creating a strong base for the overall market growth.

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Due to increased consumer traction supported by enormous expansion in the number of mobile users, the retail sector dominated the market in 2019 and is expected to continue this trend during the projection period. A solid foundation for improving consumer behavior and needs has been created by the integration of chatbots and voice assistants into the business model in the retail sector. However, the healthcare segment is expected to grow at an enormous rate due to the growing need to close the gap between consumers and businesses. In this case, the healthcare industry is inadequate. As a result, the software's scope would double, resulting in a higher CAGR growth structure.

The current COVID situation is anticipated to have a stronger beneficial influence because businesses have shifted their performance to the internet channel, increasing consumer personalization and needs. This has led to a high increase in the need for customer experience management software. The demand for customer engagement, retention, and loyalty is predicted to have a positive correlation with this trend being followed by a number of other industries, including BFSI, public & government, healthcare, retail, and others, creating a strong need for efficient experience management software.

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Some of the major companies operating in the market are Adobe Inc., Avaya Inc., IBM Corporation, Nice Ltd., Oracle Corporation, SAP SE, Verint Systems, Zendesk Inc., SAS Institute Inc., and Salesforce.com, Inc. and others.

Key Findings of the Study:

• By component, in 2019 the software segment dominated the customer experience management software market size. However, the services segment is expected to exhibit significant growth during the forecast period.
• On the basis of deployment type, the cloud segment accounted for the highest revenue in 2019 during the forecast period.
• On the basis of platform, the mobile app segment accounted for the highest revenue in 2019, however, the voice assistants segment is expected to witness highest growth rate during the forecast period.
• On the basis of industry, the retail, then BFSI segment accounted for the highest revenue in 2019, however, the healthcare segment is expected to witness highest growth rate during the forecast period.
• Region wise, the customer experience management software market was dominated by North America. However, Asia-Pacific is expected to witness significant growth in the upcoming years.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
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