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US Organic Food Market Size Giants Spending Is Going To Boom | WhiteWave Foods Company, Hain Celestial Group, General Mills, Nature's Path Foods

02-14-2023 12:35 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Report Ocean

US Organic Food Market Size Giants Spending Is Going To Boom |

The US organic food market is growing at a high CAGR because of the increasing health awareness among consumers. Moreover, growing consciousness regarding the environmental impact of conventional farming due to the heavy uses of chemical fertilizers, pesticides, and other substances is also driving the market forward

A recent study conducted by the strategic consulting and market research firm Report Ocean revealed that the US organic food market was worth USD 52.3 billion in 2020. According to the study, the market is estimated to grow at a CAGR of 8.7%, earning revenue of around USD 95.1 billion by the end of 2027. US organic food market is significantly proliferating because of the driving factors such as increasing health awareness among consumers and increasing environmental concern due to the heavy use of pesticides, chemical fertilizers, and other chemicals in conventional farming. In addition, the shift towards organic farming is providing lucrative growth opportunities for the U.S. organic food market. According to the 2019 Organic Survey reports, there has been a 17% increase in the number of certified farms in the U.S. between 2016 and 2019. This is anticipated to boost organic food production in the country, further increasing its accessibility, propelling its market growth.

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Growing Shift Towards Organic Farming is Driving the US Organic Food Market Growth

Organic farming is gaining significant popularity in the United States. According to the Department of Agricultures National Agricultural Statistics Service, there were more than 14,000 certified organic farms in the US in 2016. Increasing awareness of the drastic impact of chemical fertilizers, pesticides, antibiotics, and other substances in conventional farming is influencing this shift towards organic farming. There is a high likelihood that this will increase the penetration of organic foods in the US market, which will boost the overall market.

Increasing Availability of Organic Foods in Supermarkets Chains Projected to Boost Market Growth

A recent survey showed that around 82% of Americans buy organic foods and most of the sales is derived through conventional grocery stores. Even though the younger demographic is inclined towards popular online grocery stores, the availability of variety of organic food products under one roof at retail stores, club stores and supercenters are getting popular among consumers. As a result, major supermarket chains such as Walmart, Target, Costco, Kroger, and Safeway have been adding organic foods to their store shelves, improving consumers' access to organic food, which is anticipated to boost the market growth during the forecast period.

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US Organic Food Market - By Distribution Channel

Based on distribution channels, the U.S. organic food market is segmented into online channels and offline channels. The offline channel is further classified into supermarkets/hypermarkets, convenience stores, retail stores, and others. On the other hand, the online segment accounts for the largest market share because of the inclination of the younger demographic towards the convenience of door-step delivery. The organic food brands resort to popular grocery sites such as Amazon.com as well as launch their own websites to boost their market sales. They also offer great deals and discounts through online platforms, along with subscription services to attract consumers, which favors the segments growth.

Impact of COVID-19 on US Organic Food Market

The growth of the organic food market was hindered after the unprecedented outbreak of the COVID-19 pandemic. The sudden imposition of lockdown resulted in panic buying of products by the consumers, which resulted in a shortage of stocks from convenience stores and supermarkets. The restrictions on distribution channels also led to severe losses to the organic food companies. However, the organic food brands resorted to online sales channels to boost their sales and meet the growing needs of consumers amid the global health crisis. The demand for organic food is anticipated to proliferate in the post-COVID-19 period with increasing health consciousness among consumers.

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US Organic Food Market - Competitive Landscape

The leading players in the U.S. organic food market are WhiteWave Foods Company, Hain Celestial Group, General Mills, Nature's Path Foods, Amy's Kitchen, Newman's Own, Impossible Foods, Shenandoah Growers, Good PLANeT Foods, Rowdy Mermaid Kombucha, and other prominent players.

Market Segment:

By Product Type (Dairy, Bakery Products, Fruits & Vegetables, Snacks, Meats/Fish & Poultry, Sauce And Condiment, Processed Food, Packaged Food, Others)
By Distribution Channel (Online Channels, Offline Channels)

The market is highly concentrated among leading players such as WhiteWave Foods, General Mills, Hain Celestial Group, and holds a major share in the market. However, several organic food startups and small companies are emerging and are expected to give tough competition to big players in the coming years with their wide range of products. The companies constantly launch new products that meet the changing consumer needs and tastes. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Table of Content:

Report Overview
Global Growth Trends
Competition Landscape by Key Players
Data Segments
North America Market Analysis
Europe Market Analysis
Asia-Pacific Market Analysis
Latin America Market Analysis
Middle East & Africa Market Analysis
Key Players Profiles Market Analysis
Analysts Viewpoints/Conclusions
Appendix

Key Reasons to Buy this Report:

Access to date data compiled by means of our researchers. These grant you with historic and forecast data, which is analyzed to inform you why your market is set to change
This allows you to expect market adjustments to continue to be in advance of your competitors
You will be in a position to replica information from the Excel spreadsheet straight into your advertising plans, commercial enterprise presentations, or different strategic documents
The concise analysis, clear graph, and desk structure will allow you to pinpoint the records you require quickly
Provision of market cost (USD Billion) records for every phase and sub-segment
Indicates the area and section that is predicted to witness the quickest increase as nicely as to dominate the market
Analysis through geography highlighting the consumption of the product/service in the area as nicely as indicating the elements that are affecting the market inside every region
Competitive panorama which contains the market rating of the predominant players, alongside with new service/product launches, partnerships, commercial enterprise expansions, and acquisitions in the previous 5 years of organizations profiled
Extensive business enterprise profiles comprising of business enterprise overview, employer insights, product benchmarking, and SWOT evaluation for the primary market players
The cutting-edge as nicely as the future market outlook of the enterprise regarding current traits which contain boom possibilities and drivers as properly as challenges and restraints of each rising as nicely as developed regions
Includes in-depth evaluation of the market from quite a number views via Porter's 5 forces analysis
Provides perception into the market via Value Chain
Market dynamics scenario, alongside with boom possibilities of the market in the years to come, 6-month post-sales analyst help

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About Report Ocean:

We are the best market research reports provider in the industry. Report Ocean believes in providing quality reports to clients to meet the top line and bottom line goals which will boost your market share in today's competitive environment. Report Ocean is a 'one-stop solution' for individuals, organizations, and industries that are looking for innovative market research reports.

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