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Mobile Advertising Market Industry Research, Segmentation, Key Players Analysis and Forecast to 2033
Mobile Advertising Market
The extensive use of social media, the accessibility of low-cost smartphones, and the rapidly developing 4G LTE network infrastructure in emerging countries have all helped mobile advertising. Major technological firms like Facebook and Google have invested significant sums of money to increase consumer awareness of the mobile advertising sector because they think it is the future of advertising.
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The messaging segment has a single digit revenue share in the mobile advertising market and is projected to lose market share over the course of the forecast period. Customers typically do not read advertisements if they are delivered in message format and that is why this segment has a comparatively lower CAGR in the mobile advertising market.
Companies looking at entering the messaging segment in the mobile advertising market are recommended to look at either North America or APEJ as both these regions are anticipated to surge past US$ 1.5 billion by end 2022.
The search segment has a revenue share of slightly over two fifth by format segment in the mobile advertising market and is expected to gain share. An absolute dollar opportunity of more than US$ 33 billion is waiting to be tapped in the search segment of the mobile advertising market from 2017 to 2022. Japan is the region to look out for in the search segment of the mobile advertising market as it is poised to witness the highest CAGR after APEJ.
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The display segment accounts for more than half the revenue share in the mobile advertising market by format in 2017 but is predicted to lose market share going forward. Companies would be advised to target the North America display segment as the continent is likely to be worth more than US$ 20 billion by end 2022 - the only region to do so in the mobile advertising market.
The arts & entertainment segment is quite popular in the mobile advertising market and it comprises a major portion of the revenue share in terms of category. North America alone represents roughly a third of the arts & entertainment segment in the mobile advertising market at the end of 2017.
Hobbies & interests have a much smaller revenue share in comparison to arts & entertainment segment in the mobile advertising market. Nonetheless, this segment can scarcely be ignored entirely by key stakeholders in the mobile advertising market as it is projected to grow to a value of US$ 16 billion in 2022.
The companies studied in the mobile advertising market include Amobee, Tune, Smaato, InMobi Technologies Private Limited, Millennial Media Inc, Pandora Media, Twitter, Chartboost, Facebook, and Google Inc
The mobile advertising market refers to the practice of displaying advertisements on mobile devices such as smartphones and tablets. It has grown rapidly in recent years, as more people use their mobile devices to access the internet and consume content. The market includes various forms of advertising, including in-app ads, mobile web ads, and mobile video ads. The growth of the mobile advertising market is driven by the increasing popularity of mobile devices and the ability to target specific audiences with precision. It is expected to continue to grow in the coming years as mobile usage continues to rise.
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Expert analysis, actionable insights, and strategic recommendations - the Electronics, Semiconductor, and ICT team at Persistence Market Research helps clients from all over the globe with their unique business intelligence needs. With a repository of over 500 reports on electronics, semiconductors, and ICT, of which, 100+ reports are specific for ICT, the team provides end-to-end research and analysis on regional trends, drivers for market growth, and research development efforts in the electronics, semiconductor, and ICT industry.
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