Oral Care Market Global Growth Drivers & Opportunities-Leading Key Players are Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (UK), Unilever plc (US), and Koninklijke Philips N.V. (Netherlands)

The global oral care market is projected to reach USD 54.9 billion by 2026, according to a new report by marketsandmarkets. The market is expected to witness a CAGR of 3.1% from 2021 to 2026. The increasing awareness about dental hygiene and the rising prevalence of oral diseases, such as periodontal diseases and caries, are the major factors driving the market.

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The growing demand for advanced oral care products, such as electric toothbrushes and interdental cleaning products, is anticipated to drive the market. The rising disposable income of consumers, especially in Asia Pacific, is expected to provide an impetus to the market. In addition, the increasing number of dental clinics and the growing awareness about oral hygiene are also likely to drive the market.

The market is segmented into product type, distribution channel, and geography. Based on product type, the market is divided into toothpaste, toothbrush, mouthwash, dental accessories, and others. The toothpaste segment is expected to dominate the market in terms of revenue during the forecast period. This is attributed to the increasing demand for toothpaste with herbal and natural ingredients and the growing awareness about dental hygiene.

Based on distribution channel, the market is bifurcated into supermarkets/hypermarkets, drug stores, online stores, and others. The supermarkets/hypermarkets segment is expected to witness the highest growth rate during the forecast period. This is attributed to the increasing number of supermarkets and hypermarkets, resulting in the easy availability of oral care products.

Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market in terms of revenue during the forecast period. This is attributed to the increasing prevalence of oral diseases, such as periodontal diseases and caries, in the region.

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Kay Market Players

The market is highly competitive and is witnessing the entry of new players. Companies are focusing on product innovation, acquisitions, and partnerships to increase their market share. The key players in the market are Colgate-Palmolive Company, Johnson & Johnson Services, Inc., GlaxoSmithKline plc, Procter & Gamble, Unilever, LG Household & Health Care Ltd., Koninklijke Philips N.V., Lion Corporation, and Sunstar Suisse S.A.

This research report categorizes oral care market into the following segments and sub-segments:

By Product
• Toothpastes
o Pastes
o Gels
o Powders
o Polishes
• Toothbrushes & Accessories
o Manual Toothbrushes
o Electric Toothbrushes
o Battery-powered Toothbrushes
o Replacement Toothbrush Heads
• Mouthwashes/ Rinses
o Non-medicated Mouthwashes
o Medicated Mouthwashes
• Dental Accessories/ Ancillaries
o Dental Flosses
o Breath Fresheners
o Cosmetic Dental Whitening Products
o Dental Water Jets
• Dental Products
o Fixatives
o Other Denture Products
• Dental Prosthesis Cleaning Solutions

By Distribution Channel
• Consumer Stores
• Retail Pharmacies
• Online Distribution
• Dental Prosthesis Cleaning Solutions

By Region
• North America
o US
o Canada
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe(RoE)
• Asia Pacific
o China
o Japan
o India
o Australia
o Rest of Asia Pacific (RoAPAC)
• Latin America
• Middle East and Africa

Recent Developments:

• GalaxoSmithKline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.

• Colgate-Palmolive and Philips entered into a long-term collaboration to bring oral care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.

• Hindustan Unilever Limited (HUL) merged with GlaxoSmithKline Consumer Healthcare Limited (India), with HUL responsible for distributing GSK's Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.

• Unilever signed an agreement to buy the toothpaste brands Fluocaril and Parogencyl from Procter & Gamble. This will enable the company to lead the global market in France and Spain.

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