Real-Time Bidding Market Size Expected to Reach US$ 43.8 Billion by 2028 | IMARC Group

According to the latest report by IMARC Group "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", The global real-time bidding market size reached US$ 12.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.8 Billion by 2028, exhibiting a growth rate (CAGR) of 22.5% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Real-time bidding (RTB) refers to the server-to-server buying process that allows ad space on websites to be bought and sold on a per-impression basis. Once the buyer wins an auction, the RTB process takes place programmatically through real-time sales that instantly displays his/her advertisement on the publisher's website. Real-time bidding processes hundreds of thousands of ad opportunities in milliseconds using a number of platforms and systems, such as ad-servers, data management platforms, and third-party data providers, within the display advertising ecosystem.

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Real-Time Bidding Market Trends and Drivers:

Over the years, there has been a rapid increase in the number of internet users across the globe. This, along with the expanding social media platforms, has prompted consumers to spend time surfing the internet through smartphones, computers and laptops. As a result of the increasing online activity, advertisers are investing in RTB video ads to engage the target audience, which, in turn, is creating a positive impact on the industry. Besides this, the RTB system enables advertisers to manage and optimize their ads on multiple networks in a cost-effective way and helps in enhancing their campaign efficiency and brand awareness. Some of the other factors bolstering the growth of the market include the development of advanced technologies and new updates, and the integration of digital marketing, artificial intelligence (AI) and machine learning (ML) techniques with the bidding software.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

Adobe Inc.
AppNexus Inc.
Criteo SA
Facebook Inc.
Google LLC
Match2One AB
MediaMath, Inc.
MoPub/ Twitter, Inc.
PubMatic, Inc.
Salesforce.com, inc.
Smaato, Inc.
The Rubicon Project, Inc.
Verizon Media
WPP plc
Yandex Europe AG.

Breakup by Auction Type:

Open Auction
Invitation-Auction

Breakup by Advertisement Format:

Video
Image

Breakup by Application:

Media & Entertainment
Retail and E-commerce
Games
Travel & Luxury
Mobile Applications
Others

Breakup by Device:

Mobile
Desktop
Others

Market Breakup by Region:

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

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