Press release
Real-Time Bidding Market Size Expected to Reach US$ 43.8 Billion by 2028 | IMARC Group
Real-time bidding (RTB) refers to the server-to-server buying process that allows ad space on websites to be bought and sold on a per-impression basis. Once the buyer wins an auction, the RTB process takes place programmatically through real-time sales that instantly displays his/her advertisement on the publisher's website. Real-time bidding processes hundreds of thousands of ad opportunities in milliseconds using a number of platforms and systems, such as ad-servers, data management platforms, and third-party data providers, within the display advertising ecosystem.
Request to get the sample report: https://www.imarcgroup.com/real-time-bidding-market/requestsample
Real-Time Bidding Market Trends and Drivers:
Over the years, there has been a rapid increase in the number of internet users across the globe. This, along with the expanding social media platforms, has prompted consumers to spend time surfing the internet through smartphones, computers and laptops. As a result of the increasing online activity, advertisers are investing in RTB video ads to engage the target audience, which, in turn, is creating a positive impact on the industry. Besides this, the RTB system enables advertisers to manage and optimize their ads on multiple networks in a cost-effective way and helps in enhancing their campaign efficiency and brand awareness. Some of the other factors bolstering the growth of the market include the development of advanced technologies and new updates, and the integration of digital marketing, artificial intelligence (AI) and machine learning (ML) techniques with the bidding software.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Adobe Inc.
AppNexus Inc.
Criteo SA
Facebook Inc.
Google LLC
Match2One AB
MediaMath, Inc.
MoPub/ Twitter, Inc.
PubMatic, Inc.
Salesforce.com, inc.
Smaato, Inc.
The Rubicon Project, Inc.
Verizon Media
WPP plc
Yandex Europe AG.
Breakup by Auction Type:
Open Auction
Invitation-Auction
Breakup by Advertisement Format:
Video
Image
Breakup by Application:
Media & Entertainment
Retail and E-commerce
Games
Travel & Luxury
Mobile Applications
Others
Breakup by Device:
Mobile
Desktop
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Get a PDF Sample for more detailed market insights: https://www.imarcgroup.com/real-time-bidding-market
If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Other Trending Reports By IMARC Group
Affective Computing Market: https://www.imarcgroup.com/affective-computing-market
Tag Management System Market: https://www.imarcgroup.com/tag-management-system-market
Simulation Software Market: https://www.imarcgroup.com/simulation-software-market
Malware Analysis Market: https://www.imarcgroup.com/malware-analysis-market
Telecom Order Management Market: https://www.imarcgroup.com/telecom-order-management-market
Manufacturing Analytics Market: https://www.imarcgroup.com/manufacturing-analytics-market
Regtech Market: https://www.imarcgroup.com/regtech-market
Virtual Data Room Market: https://www.imarcgroup.com/virtual-data-room-market
Contact US
IMARC Group
30 N Gould St Ste R
Sheridan, WY 82801 USA - Wyoming
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Real-Time Bidding Market Size Expected to Reach US$ 43.8 Billion by 2028 | IMARC Group here
News-ID: 2920443 • Views: …
More Releases from IMARC Group
Retirement Planning Services Business Plan 2025: Market Overview and Investment …
IMARC Group's "Retirement Planning Services Business Plan and Project Report 2025: Industry Trends, Business Setup, Revenue Model, Investment Opportunities, Income, Expenses, and Profitability" delivers a complete framework for establishing and managing a profitable retirement planning services firm. This report provides detailed insights into market trends, investment opportunities, financial forecasts, and operational models. It serves as a vital tool for entrepreneurs, consultants, and investors aiming to evaluate business feasibility or enhance…
Indonesia Facility Management Market Overview & Statistics, Size, Share, Industr …
As indicated in the latest market research report published by IMARC Group, titled "Indonesia Facility Management Market Report by Facility Management Type (Inhouse Facility Management, Outsourced Facility Management), Offering Type (Hard FM, Soft FM), End User (Commercial, Institutional, Public/Infrastructure, Industrial, Others), and Region 2025-2033," the report presents a thorough review featuring the Indonesia facility management market share, growth, trends, and research of the industry.
Market Size & Future Growth Potential:
The Indonesia…
Singapore Logistics Market Statistics & Trends, Outlook, Size, Share, Industry A …
As indicated in the latest market research report published by IMARC Group, titled "Singapore Logistics Market Report by Model Type (2 PL, 3 PL, 4 PL), Transportation Mode (Roadways, Seaways, Railways, Airways), End Use (Manufacturing, Consumer Goods, Retail, Food and Beverages, IT Hardware, Healthcare, Chemicals, Construction, Automotive, Telecom, Oil and Gas, Others), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It…
Milk Processing Plant Setup in India 2025: Business Plan, Opportunities, Cost, a …
Overview: Expanding Opportunities in India's Dairy Processing Sector
India's dairy industry is witnessing unprecedented growth, driven by rising consumption of milk and milk-based products, increasing urbanization, and government initiatives supporting rural dairy development. Within this expanding sector, the establishment of a milk processing plant presents a promising business opportunity for entrepreneurs and investors. Milk processing is a crucial component of the dairy value chain, transforming raw milk into products such as…
More Releases for Market:
Sorbitol Market Forecast, Sorbitol Market Analysis, Sorbitol Market Growth, Sorb …
The Sorbitol Market has been fragmented based on the productivity of several companies; therefore, each segment and its sub-segments are analyzed in the research report. Furthermore, the report offers 360 views on historical and upcoming growth based on volume, value, production, and consumption. Moreover, it classifies depend on sub-segments, key segments as per the significant regions and offers an in-depth analysis on the competitive edge of the market. This report…
Esterquats Market, Esterquats Market Size, Esterquats Market Share, Esterquats M …
The "Esterquats Market" is a dynamic and rapidly evolving sector, with significant advancements and growth anticipated by 2031. Comprehensive market research reveals a detailed analysis of market size, share, and trends, providing valuable insights into its expansion.
This report delves into segmentation and definition, offering a clear understanding of market components and drivers. Employing SWOT and PESTEL analyses, the study evaluates the market's strengths, weaknesses, opportunities, and threats, alongside political,…
Syringe and Needle Market Size, Market Share, Market Trends, Market Analysis, Ma …
Market Overview:
The global syringe and needle market is a critical component of the healthcare industry, serving as indispensable tools for administering medications, vaccines, and drawing blood samples. This market is characterized by a diverse range of products catering to various medical needs, including disposable syringes, safety syringes, insulin syringes, hypodermic needles, and more. This article provides an in-depth analysis of the syringe and needle market, focusing on its market overview,…
India Tractor Market, Tractor Industry, Market Revenue, Market Growth Analysis, …
How Is India Tractor Market Positioned?
In India two-third population is engaged in Agriculture. Tractors form an essential part of this sector. They bring the required efficiency and productivity country needs in its agricultural activity to compete on the international level. The Indian tractor Industry has made preponderant improvement in production capacity and in terms of production volumes. The industry has been successful in indigenization of the technology. The volume growth…
Global Optical Interconnects Market, Market Size, Market Shares, Market Growth A …
In integrated circuits, optical interconnects majorly refers to a system of transmitting signals from one fragment of an integrated circuit to another part which is using light. Optical interconnects have been in high demand due to the high latency and power consumption incurred by conventional metal interconnects in conveying electrical signals over long distances, such as in interconnects classed as global interconnects.
The International Technology Roadmap for Semiconductors (ITRS) has emphasized…
Global Cash Registers Market, Market Growth Analysis, Market Revenue, Market Out …
A cash register or automatic money handling system is a motorized or electric device for registration and calculating dealings at a point of sale. It is typically devoted to a drawer for storage cash and additional valuables. A modern cash register is generally attached to a printer which can print out incomes for record-keeping determinations. The electronics cash register delivers numerous features likes mall price and informal admittance. The rising acceptance of electronic cash register by…
