Event Management Platform Market Revenue, Future Growth, Top Key Players, Trend Insights and Investment Opportunities Forecast to 2028, The Insight Partners

According to our latest market study, titled "Event Management Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Component, Deployment, Application, and End User," the market is projected to reach US$ 59,068 million by 2028 from US$ 30,628.23 million in 2022. It is expected to grow at a CAGR of 11.6% from 2022 to 2028. Event management is the part of project management that includes the creation and development of significant events, festivals, conferences, corporate parties, weddings, ceremonies, and convocations. It involves studying the brand, target audience, and technical aspects before launching an event, including huge events, such as the Olympics, and small events, such as corporate meetings. For making occasions/events successful, the well-planned arrangement of occasion/event should be organized, advertising of occasion, a regular meeting of the board, good participant board, and sound administration of occasion is required. Occasions/events require several days or months to prepare for such an experience because booking lodgings and rooms and advertising occasions are critical administrative work.

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Based on component, the event management platform market is segmented into hardware, software, and services. The software segment led the market with the largest market share in 2021. Based on deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment led the market with a larger market share in 2021. Based on application, the event management platform market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others.

The event planning segment led the market with the largest market share in 2021. Based on end user, the market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, and others. The event management agencies segment led the event management platform market with the largest market share in 2021. By geography, the event management platform market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America (SAM). The Europe region led the event management platform market with the largest market share in 2021.

The Key Players In The Global Event Management Platform Market Are:

•ACTIVE Network, LLC
• BigMarker
•Aventri, Inc.
•Bizzabo
•Swapcard
•Goldcast
•WebEx Events
•PheedLoop Inc.
•Zuddl
•Airmeet

Impact of COVID-19 Pandemic on Event Management Platform Market Growth

Before the emergence of the COVID-19 pandemic, event management platform requirements were widely used due to the growing number of global events. An upsurge in the frequency of corporate meetings, conferences, inductions, music concerts, exhibitions, and sports events majorly boosts the growth of the global events industry. Furthermore, deploying best-in-class technologies to handle the entire event propels the industry's growth. Moreover, hybrid events are a key driver of the global events market. This further supports the growth of the event management platform market.

In 2021 and 2022, the growth of the event management platform market was boosted due to the relaxation of lockdown measures, resumption of music events, accelerated adoption of virtual events, rise in demand to manage large volumes of data & automation of event management tasks, compelling need to save time and money with real-time data analysis, and an increase in demand to capture actionable business insights from events. The event management platform market growth was hampered due to the cancellation of the global events. However, the market will grow during the forecast period due to the increase in virtual events.

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The Segments and Sub-Section of Event Management Platform Market are shown below:

By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)]

By Deployment (On Premise and Cloud-based),

Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others)

End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others)

Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditure and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, ecological-friendly, and cost-efficient alternatives. The factors attributing to the growth of virtual event includes rapid urbanization and a high inclination toward using virtual infrastructure, products, and services by event companies. For purposes such as event marketing, event outsourcing and analytics, and content and social media development, huge adoption of virtual events is witnessed among small and large-scale organizations.

The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of the event management platform are driving the event management platform market growth.

Answers that the report acknowledges:

•Market size and growth rate during forecast period.
•Key factors driving the Event Management Platform Market.
•Key market trends cracking up the growth of the Event Management Platform Market.
•Challenges to market growth.
•Key vendors of Event Management Platform Market.
•Detailed SWOT analysis.
•Opportunities and threats faces by the existing vendors in Global Event Management Platform Market.
•Trending factors influencing the market in the geographical regions.
•Strategic initiatives focusing the leading vendors.
•PEST analysis of the market in the five major regions.

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Contact Us:

If you have any queries pertaining to the report or would like further information, feel free to reach out to us at-
Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876

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