Sports Nutrition Market is projected to reach the value of $77.02 billion by 2030.

According to the report by Virtue Market Research, in 2022, the Sports Nutrition Market was valued at $41 billion, and is projected to reach a market capitalization of $77.02 billion by 2030. Over the forecast period of 2023-2030, market is anticipated to grow at a CAGR of 8.02%, Overall, the sports nutrition market is predicted to continue to grow in the coming years, driven by increasing participation in sports and fitness activities, the growing awareness of the importance of proper nutrition for athletic performance, and the availability of a wide range of sports nutrition products.

The sports nutrition market is a rapidly growing industry that includes a wide range of products designed to support the physical and nutritional needs of athletes and active individuals. These products include sports drinks, protein powders and bars, amino acid supplements, and other nutritional supplements. The sports nutrition market is driven by a number of factors, including the increasing popularity of sports and fitness activities, the growing awareness of the importance of proper nutrition for athletic performance, and the availability of a wide range of sports nutrition products.

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The COVID-19 pandemic has also had an impact on the sports nutrition market, as the closure of gyms and other sports facilities has led to an increase in at-home workouts and a greater demand for sports nutrition products that can be consumed at home. Additionally, the cancellation or postponement of many sporting events has led to a decrease in demand for some types of sports nutrition products, such as those specifically designed for endurance events.

Segmentation Analysis:

The Sports Nutrition Market segmentation include:

By End-User:
• Athletes
• Lifestyle Users
• Body Builders & Others

Due to the rising popularity of fitness among consumers, the athlete category held the majority of the market share in 2022 with a revenue share of over 40.0%. A vast populace participates in a variety of exercise activities because of the COVID-19 outbreak's increased public awareness of the importance of living a healthy lifestyle. Studies on the benefits of pre- and post-workout nutritional supplements have also increased demand among fitness enthusiasts. The expansion of health clubs and fitness facilities has also aided in industry expansion. According to a study in the Journal of the International Society of Sports Nutrition, in 2020, nutritional supplements were utilised by about 43.8% of gym users. Due to the rising prevalence of obesity and the growing usage of supplements to maintain physical health, the lifestyle users' segment is anticipated to increase at the quickest rate throughout the projected period. Due to the influence of social media, a sizable consumer base is also consuming different supplements, driving the market. Furthermore, there is a greater need for nutritional supplements due to the rising prevalence of obesity and other chronic conditions worldwide. Seniors are also looking for formulations that will help them stay active and build strength, which will help the category flourish.

By Formulation:
• Tablets
• Capsules
• Powder
• Soft gels
• Liquid

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In 2022, powder formulation held the highest share with over 40.0%. The expansion of health and fitness facilities throughout the region and the rise in sporting events are fostering market expansion. Additionally, powdered supplements have longer shelf lives, more stable components, and are easier to consume. Additionally, folks who want to bulk up and improve their bodies drink protein powders. To help athletes maintain energy levels for longer by offering concentrated nutrients compared to standard powders, innovations are being launched in this market, such as powders that make thick shakes.

By Distribution Channel:
• Supermarkets and Hypermarkets
• Drugs and Specialty Stores
• Fitness Centres
• Online Channels & Others

In 2022, supermarkets and hypermarkets retained a commanding proportion of more than 75.0%. The proliferation of specialty shops and fitness centres is a key factor in the segment's development. Additionally, retail establishments work to improve customers' in-store experiences and overall customer involvement. For instance, GNC has over 4,800 retail locations, whereas The Vitamin Shoppe only has about 785 locations nationwide. Another important driver for the expansion of this channel is consumer confidence. Compared to online platforms, which carry the risk of buying alternative or counterfeit goods, consumers tend to rely more on this channel. Over the projected period, the e-commerce channel is anticipated to have the quickest rate of growth. Sports supplements are offered at attractive discounts by online retailers, which is increasing demand for goods sold through these channels.

By Product Type:
• Protein Powder
• Sports Drinks
• Sports Supplements
• Energy Bars

Protein powder is a popular product in the sports nutrition market as it helps to build and repair muscle tissue, making it an essential product for athletes and bodybuilders. Sports drinks, such as Gatorade and Powerade, are designed to provide hydration and electrolytes to athletes during physical activity. Sports supplements, such as creatine and beta-alanine, are used to enhance athletic performance and recovery. Energy bars, such as Clif Bars and Power Bars, are designed to provide a quick source of energy and nutrients to athletes during physical activity. Other products in the sports nutrition market include pre-workout drinks, post-workout recovery drinks, and amino acids.

By Region:
North America had the highest share in 2022 with almost 45.0%. The increased demand for sports nutrition in this region is a result of rising health and wellness consciousness. Additional crucial drivers anticipated to fuel growth include the rising number of new product launches in the sports supplements category, which points to the high demand for these goods in the upcoming years, and the local presence of key industry participants. Another key aspect influencing the adoption of these items in this area is the rise in the number of government initiatives supporting sports-related activities.
Latest Industry Developments:
1. Hydroxycut, a sports nutrition brand owned by Lovate Health Sciences, has introduced "Cut," an energy drink that will aid consumers in lowering their body fat percentage, in January 2022.
2. The Coca-Cola Company introduced "Powerade" in March 2020. This energising beverage was introduced in a variety of flavours. The goal was to increase the company's product line through new product development.

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Virtue Market Research is a strategic management firm helping companies to tackle most of their strategic issues and make informed decisions for their future growth. We offer syndicated reports and consulting services. Our reports are designed to provide insights on the constant flux in the global demand-supply gap of markets.

This release was published on openPR.