Brand Licencing Market Analysis, Business Development, Size, Share, Trends, Future Growth, Forecast to 2032

The reason when two parties, the licensor and licensee, enter into a commercial agreement for brand licencing, the licensor grants the licensee permission to use its brand or logo in exchange for a fee and a share of the revenues. Both sides gain from this kind of commercial partnership because it enables the licensor to profit from their brand and the licensee to use a well-known and reputable brand or mark for their own products. Due to its capacity to broaden firms' marketplaces and boost earnings, brand licencing is becoming more and more common. Smaller businesses who do not have the resources or money to create their own branding and logos may find this to be extremely helpful.

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From 2018 to 2028, the market for brand licencing is predicted to expand at a CARG of 5.37%, reaching US$ 281.3 billion in 2020 and US$ 413.0 billion in 2028. The expanding trend of businesses utilising branding to set themselves apart from competitors and draw in new customers is the main factor driving the growth in demand for brand licencing.

Due to rising consumer demand for product design and game development, the software and video game segment is anticipated to account for the majority of the brand licencing market throughout the forecast period. This means that businesses can utilise brand licencing as an alternative to investing in developing a brand and logo to market their enterprises while still utilising the strength of a recognisable and trusted brand. Companies of all sizes stand to gain from the expansion of the brand licencing industry since it will enable them to capitalise on the strength of a recognisable and reputable brand without having to invest much in developing their own.

Due to the popularity of product collaborations between various brands, particularly in the fashion and sports categories, brand licencing adoption is anticipated to expand quickly in the entertainment, fashion, and sports segments throughout the course of the projection period. Additionally, it is anticipated that the growing adoption of digital technologies like virtual reality and augmented reality will create new prospects for the expansion of brand licencing in the entertainment sector.

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As there are so many well-known brands in the region and because they frequently work with other companies, North America is anticipated to continue to be the most alluring market for brand licencing. Additionally, a sizable consumer base with the means to purchase premium goods is anticipated to further support the expansion of brand licencing in North America. A profitable market for brand licencing is also anticipated to develop in Asia Pacific as a result of the expanding trend of product collaborations between well-known brands.

According to a report released in January 2019 by a market intelligence company, the brand licencing market would expand significantly in North America and Asia Pacific during the following ten years. The survey came to the conclusion that the main factors influencing this expansion were the rise in consumer spending on luxury goods and the expanding number of new product partnerships between companies.

Major market players were polled in March 2019, and the results showed that the majority of them believed brand licencing would soon play a bigger position in the global economy, with a concentration on areas where luxury goods are most popular. Participants in the study also remarked that the emergence of new digital marketing platforms, such as social media, had made it possible for businesses to reach customers more successfully and exert a greater degree of market influence.

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