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Customer Journey Analytics Market is projected to grow at a significant CAGR of 18.6% during 2022-2029, reaching USD 40.3 billion in 2029 | Size, Share, Growth & Forecast

02-03-2023 11:10 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Gmi Research

Customer Journey Analytics Market

Customer Journey Analytics Market

Customer Journey Analytics Market reached USD 10.3 billion in 2021 and is estimated to rise at a higher CAGR of 18.6% during 2022-2029 reaching USD 40.3 billion in 2029

For Additional Insights, Click to Access Complete Report -

The factors driving growth of Customer Journey Analytics Market includes rising focus by companies on enhancing customer's experience, surge in the volumes of customers data, expansion of the e-commerce industry, increasing penetration of connected devices around the world and improvements in the living standards. Moreover, growing adoption of advanced technologies by companies, rising emphasis on improvising virtual touchpoints, increasing awareness about the benefits offered by customer journey analytics solutions and rapid urbanization, are some of the additional factors supplementing the Global Customer Journey Analytics Market. In addition, the increasing investments by leading players on research and development, rise in the launch of innovative products and growing disposable incomes, are further contributing towards the market growth. 

However, growth of the Customer Journey Analytics Market is hindered due to rising complexities in data synchronization.

The prominent players operating in the Customer Journey Analytics Market includes Trustwave Holdings, Inc., Woopra, Inc., WebEngage, Cisco Webex, Acoustic, L.P., Insider, Adobe, Verint, SAP SE, NetBase Quid, IBM Corporation, NICE Ltd., BryterCX, Servion Global Solutions, CallMiner and Salesforce, among others.

Based on Component, the Services segment is emerged as the fastest growing segment during the forecast period

Customer analytics are cost-effective and increasingly used for tracking customer's behavior, are pushing Customer Journey Analytics Market size.

Based on Function, the Call Centre segment is projected to dominate the market over the forecast period

Growing adoption of cloud-based services in call centers, to store information for predicting customer's purchasing patterns and attaining valuable insights, are some of the factors propelling growth of the segment.

Based on Region, the North American region is anticipated to capture the largest market share during the forecast period

Presence of the leading players such as Adobe, IBM Corporation, and Verint, growing adoption of cloud based services by major corporations rapid industrialization, rising tech-savvy population and high per capita incomes, are some of the important factors augmenting the market growth in the North American region.

Key Developments

In 2020, Pointillist introduced the AI-driven software orchestration and customer journey analytics platform on the Genesys AppFoundry. Pointillist's Genesys customer experience and contact center solutions help companies reduce cost-to-serve and improve customer experience.
In 2020, IBM Corporation developed new innovative capabilities for Watson, a global brand to infuse intelligence into their workflows. IBM will build research innovations using automation, natural language processing, and building trust to commercialize Watson's products.

Market Segmentation

Segmentation by Component


Segmentation by Function

Call Centre
Social Media

Segmentation by Deployment Mode


Segmentation by Organization Size

Large Enterprises

Segmentation by Application

Product Management
Brand Management
Customer Churn Analysis
Customer Behavioural Analysis
Campaign Management
Customer Segmentation and Targeting

Segmentation by End-User

Government & Defence
Telecommunications & IT
Automotive & Transportation
Retail & Ecommerce
Healthcare & Life Science

Segmentation by Region

Asia Pacific
Rest of APAC

North America
United States of America

United Kingdom
Rest of Europe

South Africa
Saudi Arabia

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Phone: Europe - +353 1 442 8820; US - +1 860 881 2270
Address: Dublin, Ireland

Level 1, The Chase Carmanhall Road, Sandyford Industrial Estate, Dublin D18 Y3X2, Ireland

GMI Research's leadership team with extensive experience in research and consulting together with our research and domain expertise creates a strong value proposition to create solutions that addresses our clients business problems and add significant value to long lasting relationship.

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