Direct-to-Consumer (DTC) Genetic Testing Market Overview by Rising Demands and Scope 2021 to 2031 - 23andMe, Ancestry DNA, Color Genomics Inc., Family Tree DNA, Full Genomes Corporation Inc.

The global direct-to-consumer (DTC) genetic testing market was valued at USD 1.4 Billion in 2021 and it is anticipated to grow up to USD 5.0 Billion by 2031, at a CAGR of 13.7% during the forecast period.

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Direct-to-consumer genetic testing provides individuals genetic information without involvement of any medical provider or health insurance company. Consumers can send the company their DNA sample and directly receive results. Direct-to-consumer genetic testing promotes awareness of various genetic disorders that helps in making predictions about health, provides data on common traits, and ancestry information among others. DTC genetic testing is easy-to-use, cost-effective, and gives assured results in less time.

Major Players in the Global Direct-to-Consumer (DTC) Genetic Testing Market

The key players in the direct-to-consumer (DTC) genetic testing market are 23andMe, Ancestry DNA, Color Genomics Inc., Family Tree DNA, Full Genomes Corporation Inc., Helix OpCo LLC, Identigene LLC, Living DNA Ltd., MyHeritage Ltd., and Prenetics Limited, among others.

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Market Trends and Drivers

Rising demand for personalized direct-to-consumer genetic testing services will boost the market expansion

Increasing demand for personalized direct-to-consumer genetic tests will promote the market growth as customers are willing to pay for the identification and addressing of specific needs. Surging popularity of pharmacogenetics will also positively promote the direct-to-consumer genetic testing industry statistics. As pharmacogenetics is the well-known example of gene-based personalization, where genetic polymorphisms dictate the selection of medicinal treatment that favors the business momentum. Moreover, the evaluation and regulation of personalized tests are based on consumer's understanding. The service provider offers descriptive information regarding analytical validity, and clinical validity of the tests that surges its industry demand. These personalised tests are also less expensive than regular genetic screenings. Furthermore, personalised direct-to-consumer genetic test results can be generated fast using easy and noninvasive technologies. These aforementioned factors will accelerate the overall market share.

Global Direct-to-Consumer (DTC) Genetic Testing Market Segmentation

By Test Type

Carrier Testing
Predictive Testing
Ancestry & Relationship Testing
Nutrigenomic Testing
Skincare Testing
By Technology

Targeted analysis
Single nucleotide polymorphism (SNP) chips
Whole Genome Sequencing (WGS)
By Distribution Channel

Online platform
Over-the-counter
By Region

North America
The U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of World
Latin America

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