Rooibos Tea Market is estimated to 5.5% growth rate by 2029: Cognitive Market Research

As per Cognitive Market Research analysis, the global market size for global rooibos tea market is estimated to grow at 5.5% growth rate during forecast period.

Read Full Report with Table of Contents: https://www.cognitivemarketresearch.com/rooibos-tea-market-report

Rooibos tea is a type of herbal tea that is made from the leaves of the Aspalathus linearis plant, which is native to South Africa. The leaves are fermented and then dried before being used to make tea. Rooibos tea is caffeine-free and has a unique, slightly sweet and nutty flavor. Rooibos tea is high in antioxidants and is believed to have various health benefits, such as reducing the risk of heart disease, improving digestion, and helping with insomnia. There are different types of tea such as red, green and now producers are combining rooibos with a variety of flavors such as mint, vanilla, caramel etc.

Rooibos tea is high in antioxidants such as quercetin and aspalathin. Antioxidants help to protect the body against damage caused by harmful molecules called free radicals. In addition, the antioxidants in rooibos tea may help to protect the skin against sun damage and premature aging. Rooibos tea is also believed to have a relaxing effect on the muscles of the digestive tract, which can help to improve digestion and relieve symptoms of digestive disorders such as stomach cramps, bloating and constipation. Some studies have suggested that the antioxidants in rooibos tea may help to reduce the risk of cancer. These number of health benefits of rooibos tea and increasing awareness about these benefits expected drive the popularity of rooibos tea and growth of the rooibos tea market.

Regional Analysis of Rooibos Tea Market:
- South Africa is the largest producer and consumer of rooibos tea, and geographically this region dominates the global market for Rooibos. South Africa exports the rooibos tea to many regions including Europe, U.S., Russia, Germany, Singapore etc. In addition, in many Asian countries like Sri Lanka, India, China; the popularity of rooibos tea is increasing which make the Asia Pacific one of the fastest growing regions for the rooibos tea market.

Top players involved in the Rooibos Tea market:
• Joekels Tea
• The Republic of Tea
• Harney & Sons
• Twinings, Numi
• Stash Tea
• Tazo

Current Trends of Manufacturers:

• December 29, 2022
- Tata Consumer Products UK Group's arm acquired 23.3% stakes in Joekels Tea Packers for INR 43.65 Cr (USD 5.37 Million)

• November 27, 2022
- The popular South African iced tea brand, BOS, has launched new range of carbonated iced tea beverages comes in different flavors including lemon, tropical and strawberry made with Rooibos tea.

• October 17, 2022
- Earth Mama Organics, a manufacturer of herbal care products launched a new line-up of tea made up of Rooibos and Rosehips blend to boost the immune systems.

• October 17, 2022
A new local brand of gin called Sugarbird has recently launched in South Africa with products made up of wealth of homegrown herbs and plants, including Rooibos.

• January 5, 2022
- Twinings, a leading wellbeing drinks brand, blends positivity and vibrancy in its new "Drink in Life" campaign, inviting consumers to share in the optimism of the reinvigorated brand.

• January 13, 2022
- Numi Organic Tea announced that it has partnered with global flexible workspace provider, WeWork, to become its premier tea partner.

Segment Analysis:

- On the basis of nature, the market is the global rooibos tea market is classified into organic and conventional. Conventional rooibos tea is the leading exported type compared to the organic rooibos tea. South Africa exports conventional rooibos tea to the top destinations including U.S., Japan, Europe, Singapore, UK, Russia etc. During conventional processing of rooibos tea, bruising of the rooibos tea leaves appears to assist with the release of endogenous plant enzymes that contribute to the characteristic aroma and colour of rooibos tea, that leads to increase the popularity of conventional rooibos tea.

- Based on the type segment, the market of rooibos tea is categorised into red rooibos tea, green rooibos tea and flavoured rooibos tea. Many rooibos tea manufacturers are combing rooibos tea with other flavour which gives variety of options to consumers, due to which flavoured rooibos tea is becoming one of the fastest growing segments of the total rooibos tea market.

- Bag and loose leaf are the different type of products available in the market based on packaging. Due to the convenience, bag rooibos tea is becoming popular. However, compare to loosen rooibos tea, bag tea is expensive.

- Based on distribution channel, the rooibos tea market is divided into online store and supermarket. Online distribution channel is expected to be the fastest growing segment due to the growing e commerce services and platforms worldwide.

Related Report:
• Herbal Tea market- https://www.cognitivemarketresearch.com/herbal-tea-market-report
• Leaf Tea Market- https://www.cognitivemarketresearch.com/leaf-tea-market-report

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬
Nicolas Shaw
Cognitive Market Research
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