Press release
Global Marketing Automation Software Market to Garner $8625.39 Million in Revenue by 2028
Marketing Automation Software Market
Marketing automation software helps enterprises successfully implement new marketing strategies and make robust decisions for the growth of the business.
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As per Triton's Market Research's report, the global marketing automation software market is expected to witness a CAGR of 10.34% over the forecasted years 2022-2028, attaining revenue worth $8625.39 million in 2028.
Marketing automation software helps analyze the marketing data based on facts about an organization and decision-making. The surge in the integration of software within an organization has resulted in the retention of existing customers and the attraction of new users. Due to this, many organizations are adopting the software that drives the growth of the marketing automation software market. Moreover, increasing demand for lead nurturing to generate sales has influenced the market's growth.
On the contrary, the capability to control the information and disclose it over the internet has affected the market's growth. Customers' information stored or read by third-party without permission has emerged as an alarming issue.
Therefore, these factors challenge the marketing automation software market's growth.
The global marketing automation software market is divided into vertical, deployment, end-users, and application. The vertical segment comprises BFSI, advertising and design, healthcare, manufacturing and distribution, telecommunication and information technology, retail, and others. In terms of deployment, it is bifurcated into the cloud and on-premise. Large enterprises and small & medium enterprises are the end-users. On the other hand, the verticals comprise social media marketing, email marketing, inbound marketing, lead scoring, campaign management, lead nurturing, reporting, analytics, mobile application, and other verticals.
North America is the market leader in the global marketing automation software market and is likely to hold its position in the upcoming years. Owing to the rising adoption of SaaS cloud services, cloud computing, and data integration services, the market's growth is captured greatly. Moreover, the evolution of AI technology has influenced businesses in promoting their business using modern technology marketing tools. The increase in email marketing, online businesses, and social media has prompted the growth of marketing automation software in the region.
The leading companies in the marketing automation software market are Inside Sales Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Act-On Software Inc, GreenRope, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, SAS Institute Inc, and Benchmarkone.
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Question & Answer: Marketing Automation Software Market
Question 1: What factors influence the marketing automation software market's growth?
Answer: Marketing automation software helps analyze the marketing data based on facts about an organization and decision-making. The surge in the integration of software within an organization has resulted in the retention of existing customers and the attraction of new users. Due to this, many organizations are adopting the software that drives the growth of the marketing automation software market. Moreover, increasing demand for lead nurturing to generate sales has influenced the market's growth.
Question 2: What factors challenge the marketing automation software market's progress?
Answer: On the contrary, the capability to control the information and disclose it over the internet has affected the market's growth. Customers' information stored or read by third-party without permission has emerged as an alarming issue. Therefore, these factors challenge the marketing automation software market's progress.
Question 3: Which region is the market leader in the marketing automation software market?
Answer: North America is the market leader in the global marketing automation software market and is likely to hold its position in the upcoming years.
Owing to the rising adoption of SaaS cloud services, cloud computing, and data integration services, the market's growth is captured greatly. Moreover, the evolution of AI technology has influenced businesses in promoting their business using modern technology marketing tools. The increase in email marketing, online businesses, and social media has prompted the growth of marketing automation software in the region.
Question 4: What are the leading companies in the marketing automation software market?
Answer: The leading companies in the marketing automation software market are Inside Sales Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Act-On Software Inc, GreenRope, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, SAS Institute Inc, and Benchmarkone.
Related Report:
Enterprise Resource Planning Market - https://www.tritonmarketresearch.com/reports/enterprise-resource-planning-market
The global enterprise resource planning market is anticipated to rise at a CAGR of 7.28% during the forecasted period 2022-2028 and is likely to earn revenue worth $63137.46 million by 2028.
The global market for enterprise resource planning has shown robust growth owing to the increasing demand for the integration of ERP software with social media, technological advancements, and the emergence of cloud-based ERP solutions. Moreover, due to the low initial investment of SaaS-based ERP software, SMEs are integrating the software into their system to upgrade their resources.
On the other hand, the maintenance and support function charges of big players such as IBM Corp, SAP, Oracle, etc., have resulted in enterprises spending less on the application software. As a result, companies are shifting to open source applications that provide customized solutions, thus affecting the growth of the enterprise resource planning market.
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