Press release
Latin America Sanitary Napkin Market: Comprehensive Study Explores Huge Growth in Future By 2027
According to the latest IMARC Group's research report, titled "Latin America Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," The Latin America sanitary napkin market size reached US$ 1.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.5 Billion by 2027, exhibiting a growth rate (CAGR) of 5.96% during 2022-2027.Latin America Sanitary Napkin Industry Outlook:
A sanitary napkin or sanitary pad is a thick piece of soft material used to absorb blood during periods. It is an absorbent item worn by women when bleeding after giving birth, recovering from gynecologic surgery, when menstruating, experiencing a miscarriage, or in any other situation where it is necessary to absorb blood flow from the vagina. It is a type of menstrual hygiene product worn externally, unlike menstrual cups and tampons worn inside the vagina. It is made from various materials, depending on style, country of origin, and brand.
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Latin America Sanitary Napkin Market Growth:
The market in Latin America is majorly driven by the increasing awareness among women about feminine hygiene. In line with this, the shifting inclination toward personal hygiene and personal well-being is significantly contributing to the product demand. Furthermore, the market players are developing low-cost products and are focusing on product diversification to broaden their consumer base. The market is further stimulated by promotions and marketing strategies adopted by leading players in the industry.
Apart from this, improvements in purchasing power of females and a growing number of companies offering sanitary pad subscriptions are positively influencing the market. Moreover, the escalating government initiatives to promote the uptake of the product are creating a positive outlook for the market. For instance, in 2018, Colombia was one of the first countries to strip taxes from menstrual hygiene products to guarantee fair access to essential feminine hygiene products. Besides, the increasing popularity of organic sanitary pads due to their significant hygiene value is catalyzing the market. Additionally, the development of eco-friendly products and the emergence of reusable napkins are providing a boost to market expansion.
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Key Market Segmentation:
Breakup by Type:
• Menstrual Pad
• Pantyliner
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Specialty Stores
• Others
Breakup by Country:
• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Contact us:
IMARC Group
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Who we are:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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