Press release
Ghee (Clarified Butter) Market to Reach US$ 73.5 Billion by 2028
Ghee Market
Ghee Industry Outlook:
Ghee refers to a clarified and unsalted butter that is caramelized and transformed into pure fat at a high smoking point. It is a rich source of proteins, potassium, vitamins, phosphorus, calcium, fatty acids, selenium, antioxidants, and butyric acids, which assists in providing several benefits, such as improving digestion, soothing inflammation, promoting weight loss, strengthening immunity and bones, curing cough, relieves constipation, and treating thyroid dysfunction. Additionally, it finds applications in the formulation of personal care products as ghee helps neutralize free radicals, nourish the skin, treats cracked lips, lightens dark spots, and prevents the early signs of aging. Due to its flavor, shelf stability, great smoking point, and lack of need for refrigeration, it is used in numerous cooking procedures, such as stir-frying, deep-frying baking, and sauteing.
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Global Ghee Industry Demand:
The growing awareness among the masses regarding the benefits of ghee consumption is driving the global market. Moroever, the changing dietary patterns of individuals and the increasing focus on maintaining fresh and youthful skin are contributing to the demand for ghee. Apart from this, numerous major companies are adapting new technologies to extend the shelf life of the product and fortify it with necessary nutrients, this is providing a boost to the market.
Besides, the wide adoption of ghee by the food and beverage sector is acting as another growth-inducing factor. Moreover, the easy availability of ghee through online and offline organized distribution channels and the advent of home delivery models are further creating a positive market outlook. Other factors, such as the development of aggressive marketing strategies and innovative packaging solutions, are also influencing the market.
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Key Market Segmentation:
Leading Ghee Brands Analysis:
• SMC Group - Madhusudan
• Amul
• KMF
• VRS Foods
• Nestle
• RSD Group (Gopaljee)
Breakup by source:
• Cow Ghee
• Buffalo Ghee
• Mixed Ghee
Breakup by End-use:
• Retail
• Institutional
Breakup by Distribution Channel:
• Supermarkets
• Hypermarkets
• Onvenience stores
• Speciality stores
• Online
• Others
Breakup by Region:
• North America (United States, Canada)
• Asia Pacific (Germany, France, United Kingdom, Italy, Spain, Others)
• Europe (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
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