Eye Tracking Systems Market is reaching $5 billion by 2027 at a CAGR of 11.5%

Eye Tracking Systems Market

The Eye Tracking Systems Market is estimated at $3.2 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 11.5%, reaching $5 billion by 2027. It is estimated that about 15 million eye trackers will be sold worldwide by 2023. Eye tracking systems are becoming increasingly popular due to their accuracy and affordability, as well as the many advantages they offer compared to traditional research methods such as surveys or interviews.

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The Eye Tracking Systems Market is expected to experience significant growth over the next five years. Eye tracking systems are being used in more and more applications, from marketing research to medical diagnostics. Eye tracking data can provide invaluable insights into user behavior and aid in decision making for a variety of industries. This article will provide an overview of the Eye Tracking Systems Market, highlighting its current state, future outlook, and potential benefits.

Eye tracking works by using infrared cameras or video-based devices to detect where a person's gaze wanders on a screen or other object. Eye tracking devices measure changes in pupil size and eye movements, which can then be used to determine what areas of the screen people are paying attention to and what motivates them visually. Eye trackers can also measure when someone blinks or how long they hold their gaze on an object; these metrics can be extremely useful for marketing research studies that seek to understand how people view advertisements and products online.

There are many different types of eye tracking systems available on the market today, ranging from basic desktop systems with limited capabilities, to advanced wearable units with multiple sensors for measuring various aspects of visual attention such as gaze direction and duration of fixations. Mobile eye trackers have also become increasingly popular, providing researchers with data that can be collected remotely via smartphones or tablets. These mobile-based systems typically come with built-in software programs that allow users to quickly analyze collected data sets without having to use additional tools or software packages.

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Market Segmentation

On the basis of Tracker type

• Remote Eye
• Mobile Eye

On the basis of application

• Healthcare
• Automotive and Aviation
• Market Research
• Product development and packaging
• Social media
• Advertisement and marketing
• Entertainment
• Others

Regional Outlook

The market can also be segmented on the basis of region by North America, Latin America, Eastern Europe, Western Europe, and Asia-Pacific excluding Japan, Japan, Middle East and Africa. Key markets with maximum revenue contribution include in the North America and Western Europe with automotive and market research segments driving the sales of the eye tracking systems market. The emerging market for self-driving and hybrid automobiles in Japan, U.S. and Germany is expected to drive global sales of the eye tracking system market for the initial time period of the forecast period.

Likewise, key economies of China, India and Korea are expected to create a sustainable demand for the eye tracking systems market with contribution from healthcare, Entertainment and Market research application. Middle East and Africa and Latin America eye tracking systems market are expected witness significant high value market growth post 2018 with increasing application for eye tracking systems in healthcare and automobile.

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Key Players

Some of the key players participating in the evolving dynamics of the eye tracking systems market are Seeing Machines, Tobii AB, Sensomotoric Instruments GmbH, Smart Eye AB, LC Technologies, Inc., Smart Eye AB, iMotions, Inc., EyeTech Digital Systems, Inc., General Motors, Polhemus, Eye Tracking, Inc and The EyeTribe among many others.

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