Augmented Reality Gaming Market Estimated to Exceed US$ 43.1 Billion Globally By 2028 | CAGR of 30.2%

The latest report by IMARC Group, titled "Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," offers a comprehensive analysis of the industry, which comprises insights on Augmented Reality (AR) Gaming Market. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global augmented reality gaming market size reached US$ 8.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.1 Billion by 2028, exhibiting a growth rate (CAGR) of 30.2% during 2023-2028.

Augmented reality (AR) gaming refers to the synchronization of the audio and visual content of a game with the user's environment in real time. It aims to connect the virtual world with the real world and utilize the existing environment to create a playing field. It operates on numerous devices, such as smartphones, tablets, laptops, and portable gaming systems and allows gamers to play in a multi-dimensional space. It enables gamers to control and play and scan their local surroundings to invite their neighbors to create a virtual track using their body movement. It also helps to build a view for the players with intense video, graphics, and sound by using a device camera. Due to the increasing gaming culture among the masses, there has been a significant rise in the demand for augmented reality gaming across the globe.

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Market Trends:

One of the key factors driving the global market is continual technological advancements. Furthermore, numerous leading players are heavily investing in the adoption of various automation and new technologies in an attempt to provide a seamless experience to gamers, which is creating a positive market outlook. Moreover, the widespread integration of AR gaming techniques in mobile devices is impacting the market favorably. Apart from this, the escalating adoption of AR games as an educational tool, which allows individuals to grasp new information, skills, and concepts in an interactive and engaging way, is a major driving factor. Besides, inflating disposable income levels of the masses and advancements in gaming technologies, such as 3D effects, interactive graphics, and motion tracking, are fueling the augmented reality gaming market. Other factors, such as the increasing popularity of location-based entertainment (LBE) and extensive research and development (R&D), are projected to propel the market further.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Infinity Augmented Reality
• Metaio
• Qualcomm
• Total Immersion
• VividWorks
• Wikitude
• Zappar

Augmented Reality Gaming Market Segmentation:

Our report has categorized the market based on region, component, technology, device and game type.

Breakup by Component:
• Software
• Hardware

Breakup by Technology:
• RFID
• GPS
• Mobile Tracking
• Others

Breakup by Device:
• Mobiles
• HMDs
• Smart Glasses

Breakup by Game Type:
• Racing Games
• Adventure Games
• Fighting Games
• Shooting Games
• Mystery Thriller Games
• Puzzle Games
• Science Fiction Games
• Others

Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:
• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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