Press release
Rash Guard Market Size is Projected to Reach $12,736.0 Million by 2031
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Rash guard is the activewear product engaged in sports and fitness activities. It helps to enhance the performance of athletes, owing to its various advantages, such as enhanced grip, wicking function, and bistretchable characteristics. Extensive and unique advantages offered by activewear such as breathability, quick drying, static resistance, thermal resistance, and chemical resistance majorly drive the growth of the global rash guard market. In addition, rise in health-consciousness among consumers and increase in sports & fitness enthusiasm among customers boost the demand for activewear products. Moreover, rise in participation of consumers in sports activities fuels the sales of rash guard, which positively impacts the market growth. For instance, increase in participation of customers for fitness is leading to surge in sales of activewear shorts & t-shirts. Moreover, holistic approach of customers towards athleisure wear is positively impacting the overall market growth.
Furthermore, increase in fitness and sports consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. However, volatile cost of raw materials and high cost of designing result in excessive cost of the final product, thereby declining sales of activewear among price-sensitive consumers.
Likewise, availability of counterfeit brands causes inconvenience and safety issues for customers, which adversely impact the market growth. On the contrary, growth in number of promotional activities is anticipated to create product and brand awareness, which accelerates the market growth. In addition, initiatives by various organizations such as rise in number of activewear-related campaigns and programs are presumed to expand the consumer base. Moreover, development of green textile and its use in formulation of activewear is expected to attract green consumers, which is anticipated to provide lucrative opportunities for the market expansion.
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The rash guard market is segmented on the basis of type, application, end user, price point, distribution channel, and region. By type, the market is classified into t-shirt, shirts, and shorts. On the basis of application, it is bifurcated into swimming, running, diving, and surfing. According to end user, it is segregated into men and women. By price point, the market is segmented into mass and premium. By distribution channel, the market is segmented into online and offline channel. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Belgium, Netherland, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, Chile, and rest of LAMEA).
The key players profiled in this report include, TYR sport Inc., O' Neill, Roxy, Quicksilver, Sportstar athletics, Gap Inc., Dick's sporting good Inc., Skechers U.S.A Inc., Cranbarry Inc., Adidas AG, Asos PLC, H&M, Nike Inc., Puma SE, Ralp lauren corporation, Under armour Inc., Coloumbia sportswear, and wildcraft.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the rash guard market analysis from 2021 to 2031 to identify the prevailing rash guard market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the rash guard market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global rash guard market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
T Shirt
Shirt
Shorts
By Application
Swimming
Running
Diving
Surfing
By End User
Men
Women
By Price Point
Mass
Premium
By Distribution Channel
Online
Offline
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Belgium
Russia
Netherlands
Spain
Rest Of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Thailand
Indonesia
Rest Of Asia-Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
Chile
Turkey
South Africa
Rest Of LAMEA
Key Market Players
TYR Sport Inc
O' Neill
Roxy
Quicksilver
Sportstar Athletics
Gap Inc
Dick's Sporting good Inc
Skechers U.S.A Inc
Cranbarry Inc
Adidas AG
Asos PLC
Nike Inc
Puma SE
Ralp Lauren Corporation
Under Armour Inc
Coloumbia Sportswear
Wildcraft
Hennes and Mauritz AB
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