Digital Advertising Global Market Research Report By Application, By Type, By Region, Shares, Trends And Forecast 2023-2032 | Google Ads, Facebook, Alibaba, Amazon, Baidu
As per the Digital Advertising market report by The Business Research Company, the internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers' attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.
The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.
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Major competitors in the Digital Advertising market include Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.
The Digital Advertising market is segmented -
• By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms
• By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
• By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Digital Advertising market.
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Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.
The Table Of Content For The Digital Advertising Market Include:
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Digital Advertising Market - Macro Economic Scenario
5. Digital Advertising Market Size And Growth
28. Key Mergers And Acquisitions In The Digital Advertising Market
29. Digital Advertising Market Future Outlook and Potential Analysis
The "Global Digital Advertising Market Report 2023" from The Business Research Company is a comprehensive report that covers every facet of a market covering over 60 geographies and over 2500 market segments. The regional and country breakdowns section analyzes the market in each geography and the market size by region and country. Furthermore, it assesses the market's historical and projected growth and identifies significant trends and strategies that companies can leverage for business expansion.
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