Press release
Data Monetization market: Drivers, Threats, and Opportunities between 2022-2028 | Viavi Solutions, Infosys, SAP
Data monetization is the process of converting data into economic value. This can be done by using data to create new products or services, or by selling access to the data itself. Examples of data monetization include using customer data to create targeted marketing campaigns, or selling access to data sets to researchers and businesses. It's important to note that data monetization raises important ethical and legal considerations, such as data privacy and security.
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A data monetization market report is a document that provides analysis and information on the current state and forecasted future of the data monetization industry. The report typically includes information on market size and growth, major players and their market share, and trends and opportunities in the industry. It may also include information on key drivers and challenges facing the market, as well as segmentation by geography, industry, or other relevant criteria. Some of the key factors influencing the growth of data monetization market include rising adoption of big data analytics and IoT, increasing demand for personalized experiences and growing pressure on organizations to monetize their data assets.
The competitive landscape of the Data Monetization market includes major players such as:
-Viavi Solutions
-Infosys
-SAP
-Adastra
-Mahindra Comviva
-Alepo
-EMC
-ALC
-Redknee
-SAS
-Monetize Solutions
-Reltio
-IBM
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The Data Monetization market can be segmented by:
Market Segmentation (by Type)
-On-Premises
-Cloud
Market Segmentation (by Application)
-Telecom
-Finance and Banking
-E-Commerce and Retail
-Network and Software
-Manufacturing
-Others
Geographic Segmentation
-North America (USA, Canada, Mexico)
-Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
-Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
-South America (Brazil, Argentina, Columbia, Rest of South America)
-The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
The data monetization market is expected to grow at a significant rate across all regions, with North America and Europe being the major contributors to the market due to the presence of major players and early adoption of data monetization techniques. Asia Pacific is also expected to witness a significant growth in the market due to the increasing adoption of big data analytics and IoT in countries such as China and India. The market in the Middle East and Africa and Latin America is also expected to witness a steady growth due to the increasing awareness about the benefits of data monetization.
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Table of Contents:
1 Research Methodology and Statistical Scope
2 Data Monetization Market Overview
3 Data Monetization Market Competitive Landscape
4 Data Monetization Value Chain Analysis
5 Key Development Trends
6 Data Monetization Market Segmentation by Type
7 Data Monetization Market Segmentation by Application
8 Data Monetization Market Segmentation by Region
9 Key Companies Profiled
10 Global Data Monetization Market Size Forecast
11 Market Segmentation & Size Forecast (2023-2028)
....Continued
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