Oats Market Size By Form, By Distribution Channel, By Geographic Scope And Forecast 2023-3032 | CAGR of 3.66%

Oats Market size was valued at USD 5.39 Billion in 2021 and is projected to reach USD 7.45 Billion by 2030, growing at a CAGR of 3.66% from 2023 to 2030.

The market is mostly being driven by the food's high nutritious value. Oats producers are being forced to increase their production rates in order to keep up with the growing demand due to the growing number of people who are health conscious. Manufacturers have expanded their research and development efforts to produce a variety of oat varieties to entice customers as the demand for oats has increased. Oat cookies gain popularity due to the high demand for nutritious baked goods. Aside from these, the industry is moving forward due to the promotion of oats over a variety of platforms.

Because of their high soluble fibre content, oats are among the most satisfying and healthiest breakfast options. When compared to cereals such as rice and wheat, oats give more satiety due to the presence of beta-glucan and the viscosity of the oatmeal. The market accounts for 8% of the cereal market overall.

The viscosity of oats interferes with the digestive system's mixing process, resulting in a larger sensation of fullness and a lessened feeling of hunger. Furthermore, oats have less calories than other cereals, making them a superior choice for weight reduction. Because of the aforementioned considerations, demand is projected to expand significantly in the near future.

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Market Segmentations:
Global Oats Market: By Key Players
Quaker Oats Company
Morning Foods
General Mills
Richardson International
Grain Millers
Avena Foods
Blue Lake Milling

Global Oats Market: By Types
Groats
Regular/Flakes
Powder/Flour

Global Oats Market: By Applications
Food Ingredient
Bakery & Confectionery
Healthcare Products
Personal Care Products

Global Oats Market: Regional Analysis
The countries covered in the regional analysis of the Global Oats market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

Market Dynamics
• The increasing number of fitness freaks and health awareness among consumers become the biggest driver of the market.
• Oats are becoming a healthy and nutritional rich alternative for health-conscious consumers.
• Besides, the increasing middle-class population and working-class are other key drivers of the global market.
• The hectic lifestyles and excessive working patterns have dropped the consumption of breakfast on a global scale.
• This population is looking for a quick breakfast that is rich in nutrition is attracting consumers on a large scale. In addition, the increasing End Use of oats in bakery products such as cookies, bread, and muffins are further fueling the growth of the global market.

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Market Trends:
• Flavored oats both savory and sweet have received a positive response from consumers, driving the value sales of the market studied.
• Oats naturally being bland in flavor leaves a lot of scope for consumers to experiment with the recipes.
• For instance, Post Holdings through its Dream Cereal range offers oat-based cereal integrated with OREO cookie taste.
• However, now with the proliferation of flavored oat products, manufacturers are trying to capture a large segment of consumers that are on the constant lookout for taste in health-oriented products. Moreover, companies are trying to reposition cereals as a snack or dessert instead of strictly marketing them for breakfast meals, in order to zone in more consumers.

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