India Digital OOH Advertising Market Size, Share, Growth | 2027 | Industry Trends and Forecast

The latest report by IMARC Group, titled "India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027", the India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027.

Digital out-of-home (OOH) represents an interactive communication medium that automates ad transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes, colleges, arenas, gas stations, convenience stores, barbershops, airports, etc. DOOH is also used at bus shelters and train stations to promote services and goods. As a result, this medium finds widespread applications across various sectors, including retail, banking, recreation, transportation, education, etc.

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We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

India Digital OOH Advertising Market Trends:

The emerging trend of digital and internet-based advertising platforms and the escalating infrastructural developments are among the primary factors driving the India digital OOH advertising market. Besides this, the rising retail facilities and the inflating number of people spending time outdoors are further augmenting the market growth. Moreover, the incorporation of advanced technologies with DOOH, including Virtual Reality (VR) and Augmented Reality (AR), is also catalyzing the market across India. Apart from this, the introduction of innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing number of travel and tourism activities and the development of tactile platforms that provide valuable services to individuals for finding information quickly are also stimulating the market growth. Furthermore, the elevating requirement for digital signage at amusement parks is expected to bolster the India digital OOH advertising market in the coming years.

India Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End User:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Region:

North India
West and Central India
South India
East India

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Key Highlights of the Report:                                                           

Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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