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Automatic Content Recognition Market: Increasing use of smart devices is driving the need for content recognition technology
Automatic Content Recognition Market
Automatic content recognition (ACR) is a technology that enables the identification of content played on a device, typically through audio or video analysis. ACR can be used to identify content for a variety of purposes, including targeted advertising, content protection, and content personalization.
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Covid 19 Impact
The outbreak of COVID-19 has had a negative impact on the automatic content recognition market. The market is expected to experience a slowdown in growth due to the outbreak. The outbreak has led to a decrease in demand for automatic content recognition solutions, as businesses have been forced to cut costs. In addition, the outbreak has disrupted the supply chain of automatic content recognition solutions, as many suppliers are based in China. This has led to a shortage of automatic content recognition solutions in the market.
Key Trends
The major driving factors for the growth of the automatic content recognition market are the increasing use of connected devices and the increasing adoption of cloud-based services.
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Some of the key trends in automatic content recognition technology are:
1. The increasing adoption of connected devices: Connected devices such as smartphones, tablets, and smart TVs are equipped with automatic content recognition (ACR) technology, which enables them to identify and track the content that is being viewed by the user. This information is then used for targeted advertising and other marketing purposes.
2. The increasing adoption of cloud-based services: Cloud-based automatic content recognition services are being increasingly adopted by businesses as they offer several advantages such as scalability, flexibility, and cost-effectiveness.
Key Drivers
There are several key drivers of the automatic content recognition market. First, the increasing use of smart devices is driving the need for content recognition technology. Smartphones and tablets are equipped with sensors and cameras that can capture and recognize images and videos. This enables users to search for and find content based on visual cues.
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Market Segments
By Solution
• Audio, video, and image recognition
• Voice and speech recognition
• Real time content analytics
• Security and copyright management
• Data management & metadata
• Content aggregation, processing, filtering, and enhancement
• Encoding and transcoding solution
• Broadcast and media monitoring
• Media synchronization
• Audience measurement
By Service
• Professional services
• Managed services
• Value-added services
By Technology
• Acoustic & digital video fingerprinting
• Digital audio, video & image watermarking
• Optical character recognition
• Speech recognition
By Vertical
• Media & entertainment
• Consumer electronics
• E-commerce
• Education
• Automotive
• Others
Key Players:
• Amazon
• Microsoft
• Apple
• IBM
• Oracle
• Adobe
• SAP
• Salesforce
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