Trade Promotion Management and Optimization Solution Market Research Report | Valuates Reports

Trade Promotion Management and Optimization Solution Market Statistics 2027

The global Trade Promotion Management and Optimization Solution market size is projected to reach USD 928.7 Million by 2027, from USD 511 Million in 2020, at a CAGR of 8.9% during 2021-2027.

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What is Trade Promotion Management and Optimization Solution?

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money-25 percent of revenue, according to research-on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
• Aggregate volume planning and predictive modeling (V, S, P)
• Fund allocation predictive modeling and optimization
• Account team event and calendar predictive modeling and optimization
• Post-event causal decomposition and performance reporting
• Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Trade Promotion Management and Optimization Solution Market Share

North America is the largest region of Trade Promotion Management and Optimization Solution in the world in the past few years. Europe market took up 30% the global market in 2019

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Trade Promotion Management and Optimization Solution market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Trade Promotion Management and Optimization Solution market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Trade Promotion Management and Optimization Solution market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Trade Promotion Management and Optimization Solution market.


Trade Promotion Management and Optimization Solution market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Trade Promotion Management and Optimization Solution market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Trade Promotion Management and Optimization Solution Market Segmentation

By Type
• Cloud-Based
• On-Premises

By Application
• CPG, Retail and E-Commerce
• Food Service
• Media and Publishing
• Others

By Region
• North America
• US.
• Canada
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

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By Company
• Blueshift
• Oracle
• McKinsey & Company
• TABS Analytics
• IRI Worldwide
• AFS Technologies
• RI
• Blacksmith Applications
• UpClear
• Acumen Commercial Insights
• Anaplan
• CPGToolBox
• SAP
• Wipro

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