With 2.1% CAGR, Italy Lip Care Products Market Size Worth US$ 63 Million by 2027

IMARC Group's latest report, titled "Italy Lip Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the Italy lip care products market size reached US$ 55 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 63 Million by 2027, exhibiting a growth rate (CAGR) of 2.1% during 2022-2027.

Lip care products refer to formulations that create an occlusive layer to protect the lips against dehydration and external elements such as cold temperature, dry wind and UV radiation. They are mainly composed of paraffin and petrolatum, beeswax/carnauba wax, cetyl alcohol, and lanolin. These ingredients help in preventing the lips from chapping and tearing while moisturizing and conditioning them. Some products are also infused with different additives such as coloring agents, essential oils, fragrances, and flavors, to make them more appealing to consumers. In Italy, changing lifestyles and high purchasing power of consumers have been the leading factors driving the demand for lip care products, among other personal care goods.

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Italy Lip Care Products Market Trends:

In recent years, consumers have become more aware of the availability of new variants of lip care products, owing to the increasing promotional activities on social media platforms by leading players. Besides this, the growing prominence of personal grooming trends has also encouraged male consumers toward using personal care products including, lip balms and scrubs. Furthermore, the emergence of a wide variety of retail channels, such as single-brand stores, e-commerce and direct sales, has led to the easy availability of cosmetics, which in turn has boosted the sales of the lip care products.

Apart from this, the majority of the population in Italy is accustomed to the 'wellness culture,' which promotes the usage of naturally produced beauty products as opposed to their synthetic counterparts. Owing to this, several leading brands are offering organic lip care products containing natural ingredients such as almond, coconut, peppermint, grapeseed, and shea/cocoa butter. They are also introducing medicated lip care formulas in flexible, handy and user-friendly packaging such as jars, tubes, tins and roll-ons.

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Key Market Segmentation:

Breakup by Category:

• Non-Medicated
• Medicated and Therapeutic
• Sun Protection

Breakup by Product Type:

• Lip Balm
• Lip Butter
• Lip Scrubs
• Lip Oil
• Others

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets
• Specialty Stores
• Pharmaceutical and Drug Stores
• Others

Breakup by Region:

• Lombardy
• Lazio
• Veneto
• Emilia Romagna
• Piedmont
• Others

Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Competitive Landscape with Key Players:

The report has also examined the competitive landscape of the United Kingdom lip care products market.

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