No to Street Harassment: L'Oréal Paris Shares Women Empowerment Advocacy at Paris Fashion Week

PARIS, France - Global cosmetics company L'Oréal Paris took Paris Fashion Week by storm with a woman empowerment-themed public outdoor runway show called "Walk Your Worth" in partnership with the non-profit organization Right To Be.

On October 2, L'Oréal Paris ambassadors, such as Eva Longoria, Katherine Langford, and Cindy Bruna, walked at the event alongside empowered women to promote the brand's commitment to end street harassment. L'Oréal Paris brought the show to life with a lively performance of dancers wearing t-shirts and hoodies designed with the words "I'm Worth It" as part of the show's theme.

To better convey its message and commitment through fashion and beauty, L'Oréal Paris opened the show to the public and launched a limited-edition Colour Riche lipstick named "A lipstick is not a yes." With the new lipstick, the brand aims to enhance the wearer's self-worth and allow women to show their rejection of street harassment.

"A lipstick is not a yes" is currently available at Shoppers Drug Mart, London Drugs, Rexall, and Jean Coutu Pharmacy. Right To Be will use a portion of the lipstick sales to train more people against street harassment.

Interested viewers who missed the live stream can watch a recorded version of the event on L'Oréal Paris's website. More information is at https://www.lorealparis.com.ph/le-defile-walk-your-worth

Standing Up for Women Worldwide
The Le Défilé Walk Your Worth show is part of L'Oréal Paris's "Stand Up Against Street Harassment" program, which aims to train 1.5 million people worldwide about the 5D's: Direct, Distract, Delegate, Document, and Delay. The goal of the 5D method is to turn people into "Upstanders" that support victims and discourage street harassment.

The Stand Up program started as an in-house campaign in 2019. L'Oréal Group put its employees on an extensive training program where they learned how to respond to street harassment if they witnessed or experienced it themselves.

L'Oréal Paris feels strongly about ending street harassment because it was found in a study that 80% of women have experienced sexual harassment in public spaces. The most common types of public sexual harassment women experience daily include inappropriate and unwanted gestures, catcalling, and sexually suggestive comments.

In its findings, L'Oréal Paris cited three main reasons why most people don't stand up against street harassment:

● Bystanders believe they don't have to stand up for street harassment victims if no one takes action as well
● Bystanders are afraid standing up will cause more trouble
● Bystanders believe street harassment is harmless

In reality, street harassment victims need as much help as possible to feel safe in public. Standing up for victims also doesn't require direct action. L'Oréal Paris believes bystanders can also ask someone to help stand up for victims.

With the Stand Up program, the brand aims to instill courage among bystanders and embed a culture that dissuades street harassment. As of October 2022, 1.02 million people across 45 countries have completed the Stand Up training.

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About L'Oréal
For over 110 years, L'Oréal, the world's leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous, and committed to social and environmental sustainability.

With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L'Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity, and responsibility while celebrating beauty in its infinite plurality.

With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L'Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

This release was published on openPR.