Green Tea Market Analysis, Size, Current Scenario and Future Prospects
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The higher price of green tea in comparison with green tea and the lack of awareness, especially in developing economies may restrict the consumption of green tea during the forecast period. However, the expansion of the product portfolio and the increasing marketing activities and advertising by the key market players are projected to offer promising opportunities for the key players of this market segment.
Green tea is rapidly becoming a popular drink across the globe due to the perceived health benefits that it offers including weight loss, digestive benefits, and relieves in depression. The green tea contains substances called polyphenols that contribute to its activity against cancer. In addition, green tea is believed to reduce the effect of LDL cholesterol, cancer cells, and cures head and body aches. The rising awareness levels of its proposed health benefits among consumers especially in the metro cities or in regions where non-milk tea consumption is more than the national average consumption of tea is a major factor to drive its market growth. Green tea is generally known to have lower caffeine content per cup (24-41 mg) than green tea (14-61 mg) and much lower caffeine content than coffee per cup (95-200 mg).
Green Tea Market Segmentation
Loose Tea Powder
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Rest of Europe
Rest of APAC
Rest of The World
AMORE Pacific Corp.
Arbor Tea (New World Tea, LLC)
Associated British Foods PLC
Celestial Seasonings, Inc.
Ceylon Organics, Ltd.
ITO EN (North America) Inc.
Tata Global Beverages
Twining and Co., Ltd.
The Republic of Tea, Inc.
The Hain Celestial Group, Inc.
Townshend's Tea Co.
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