Press release
Programmatic Display Market is anticipated to display a CAGR of 35% From 2022 to 2032
Programmatic Display Market
The expansion of the mobile market is expected to play a significant role in the market's development during the forecast period. Essentially, mobile ads are low-cost methods of ensuring business growth. As 'the first screen' programmatic technology makes its way to mobile phones, mobile phones are getting closer to replacing desktops.
In addition, the introduction of new software into the market is expected to strengthen the market during the forecast period. MOLOCO, a leader in machine learning and growth solutions for mobile marketers, for example, announced the launch of Dynamic Creative for programmatic advertising in 2021. Dynamic Creative, in collaboration with MOLOCO Cloud, a cloud-based programmatic advertising platform, delivers automatically optimised ad campaigns across the programmatic ecosystem.
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Other factors driving market growth include the increasing adoption of connected devices such as televisions, smartphones, and tablets. Furthermore, the incorporation of real-time analytics and artificial intelligence (AI) in digital marketing technology is increasing the adoption of these solutions. Furthermore, market participants are undertaking a variety of initiatives to boost market growth.
For example, Adobe announced the launch of its global "Experience Business" campaign in 2017, which was the largest cross-media ad campaign ever deployed through a programmatic platform. Adobe's "Experience Business" campaign was purchased entirely programmatically via Adobe Advertising Cloud, which is part of Adobe Experience Cloud. The market is expected to grow significantly in the coming years as a result of such positive initiatives by the players.
Key Takeaways from the Market Study
The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
North America to be the fastest growing programmable display market, registering a 35.5% CAGR through 2032
Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
"Rapid growth of digitization in various end-user sectors and the increasing procurement of mobile phones are expected to drive the global programmatic display market during the forecast period," says an FMI analyst.
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Competition Analysis
Key players in the global programmatic display market include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited, Between Digital, Fluct, Adform, Beeswax, and Turn Inc.
Recent Updates from the Industry:
In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
In December 2020, FreeWheel announced the acquisition of BeesWax, a software as a service SaaS advertising company. The initiative will enhance FreeWheel's current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.
More Valuable Insights
Future Market Insights, in its new offering, presents an unbiased analysis of the global programmatic display market, presenting a historical analysis from 2017 to 2021 and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of Ad Format (Online Display, Online Video, Mobile Display, Mobile Video), Sales Channel (Real Time Bidding (RTB), Private Marketplaces (PMP), Automated Guaranteed (AG)), & Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
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Programmatic Display Market By Category
By Ad Format:
Online Display
Online Video
Mobile Display
Mobile Video
By Sales Channel:
Real Time Bidding (RTB)
Private Marketplaces (PMP)
Automated Guaranteed (AG)
By Region:
North America
Latin America
Western Europe
Eastern Europe
Asia Pacific excluding Japan (APEJ)
Middle East & Africa
Japan
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About Us
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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