Digital OOH Advertising Market Price, Competitive Analysis and Forecast 2023-2028

According to IMARC Group's latest report, titled "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐒𝐡𝐚𝐫𝐞, 𝐒𝐢𝐳𝐞, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟖", the global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

Digital out-of-home (OOH) advertisement represents a dynamic communication medium displayed on digital signage. It is mainly used for advertising products or communicating information to the public across airports, shopping malls, railway stations, bus shelters, roadways, etc. These signs are also used in indoor spaces, such as medical waiting rooms, retail stores, movie theatres, etc., that are accessible to the public.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐬𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭: https://www.imarcgroup.com/digital-ooh-market/requestsample

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:

The widespread adoption of projectors, motion graphics, video content, and virtual screens by advertisers to offer unparalleled viewability and target specific demographics is among the key factors stimulating the digital OOH advertising market. Moreover, the increasing digitization across numerous sectors and the inflating need for efficient advertising solutions are acting as significant growth-inducing factors. Besides this, several technological advancements, such as the rising integration of advanced technologies, including Artificial Intelligence (AI) and Near Field Communication (NFC), with OOH advertising are positively influencing the global market. Furthermore, they generate real-time viewership analytics, which is also propelling the market growth.

Apart from this, the escalating demand for digital OOH advertisements, as they are equipped with facial recognition software, provides in-depth information regarding the demographics of the onlookers and passers-by, assist in understanding and engaging with the audience in an efficient manner, etc., is further catalyzing the global market. Additionally, the introduction of interactive billboards is anticipated to fuel the digital OOH advertising market over the forecasted period.

𝐁𝐮𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐍𝐨𝐰: https://www.imarcgroup.com/checkout?id=1312&method=1

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐰𝐢𝐭𝐡 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:

The report has also analysed the competitive landscape of the market with some of the key players

• APG|SGA
• Clear Channel Outdoor Holdings Inc.
• Global Media
• JCDecaux
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media Inc.
• Stroer

𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:

The report has categorized the market based on format type, application and end-user.

Market Breakup by Format Type:
o Digital Billboards
o Video Advertising
o Ambient Advertising
o Others

Market Breakup by Application:
o Outdoor
o Indoor

Market Breakup by End-User:
o Retail
o Recreation
o Banking
o Transportation
o Education
o Others

Market Breakup by Region:
o North America
o Europe
o Asia Pacific
o Middle East and Africa
o Latin America

Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

𝐀𝐬𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐓𝐎𝐂 & 𝐋𝐢𝐬𝐭 𝐨𝐟 𝐅𝐢𝐠𝐮𝐫𝐞𝐬: https://www.imarcgroup.com/request?type=report&id=1312&flag=C

Key highlights of the report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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This release was published on openPR.