Healthcare Gamification Market Key Segmentation, Boosting The Industry Growth With Top Key Players Nike, Fitbit, Bunchball, Ayogo Health, EveryMove

Based on game type, the casual games segment generated more than two-fifths of the global healthcare gamification market revenue in 2021 and would lead the trail through 2031. This is attributed to their associated health benefits. The serious games segment, on the other hand, would display the fastest CAGR of 11.9% during the forecast period. This is due to the rising trend of medical practitioners using serious video games to enhance patient behavior and educate patients.

Based on application, the prevention segment held nearly two-fifths of the global healthcare gamification market revenue in 2021 and would maintain its dominance during the forecast period. Increasing adoption of wearable devices and growing incorporation of prescription tracking in healthcare monitoring apps propel the segment growth. The therapeutics segment, simultaneously, would manifest the fastest CAGR of 11.5% from 2022 to 2031. Medical practitioners are using video games and apps to educate and motivate patients suffering from mental disorders. Such factors are driving the demand for healthcare gamification for therapeutic applications, thus driving the segment growth.

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Based on end user, the enterprise-based segment accounted for nearly two-thirds of the global healthcare gamification market revenue in 2019, and is anticipated to lead the trail by the end of 2027. This is due to the fact that growing penetration of smartphones and the internet have fueled the development of consumer-based healthcare gamification apps. Simultaneously, the consumer-based segment would grow at the fastest CAGR of 11.3% till 2027. This is because consumer-based gamification apps keep healthcare records of individuals, thereby helping medical practitioners to prescribe personalized medicines and therapies to individuals.

Based on region, Asia-Pacific held the major share in 2021, generating more than one-third of the global healthcare gamification market. The same region would also cite the fastest CAGR of 11.4% during the forecast period, due to increasing adoption of wearable devices and internet penetration across the region.

According to the report published by Allied Market Research, The Global Healthcare Gamification Market Size was valued at USD 3.3 billion in 2021 and is poised to Reach USD 9.0 billion by 2031, witnessing a Growing CAGR of 11.0% during the period 2022-2030.

Key players in the industry-

• Nike
• Fitbit
• Bunchball
• Ayogo Health
• EveryMove
• Mango Health
• Akili Interactive labs
• JawBone
• Hubbub Health
• Microsoft

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The growing penetration of smartphones and increase in internet penetration in rural parts of the world drive the growth of the global healthcare gamification market. However, the low acceptance rate and lack of knowledge about the apps among patients restrict the market growth. Moreover, the growing penetration of digital health apps presents new opportunities in the coming years.

By Region Outlook

North America

⦁ U.S.
⦁ Canada
⦁ Mexico

Europe

⦁ UK
⦁ Germany
⦁ France
⦁ Italy
⦁ Russia
⦁ Rest of Europe

Asia-Pacific

⦁ China
⦁ Japan
⦁ India
⦁ Australia
⦁ Rest of Asia-Pacific

LAMEA

⦁ Brazil
⦁ UAE
⦁ Turkey
⦁ Saudi Arabia
⦁ Rest of LAMEA

Our Market Research Solution Provides You Answer to Below Mentioned Question:

· Which are the driving factors responsible for the growth of market?
· Which are the roadblock factors of this market?
· What are the new opportunities, by which market will grow in the coming years?
· What are the trends of this market?
· Which are main factors responsible for new product launch?
· How will each segment grow over the forecast period and how much revenue will these segments account for in 2031?
· How big is the global & regional market in terms of revenue, sales and production?
· Which region is dominating the global market and what are the market shares of each region in the overall market in 2022?
· Which region has more opportunities?

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