Diaper Rash Cream Market to Display Impressive Growth of 6.4% by 2027 | Says Future Market Insights

The global diaper rash cream market size approximately US$ 676.6 million market for diaper rash cream is likely to demonstrate strong growth potential during forthcoming years. According to a recent research study of Future Market Insights (FMI), the global sales of diaper rash cream will see a healthy 6.4% increase in 2019, prominently driven by the 'infants' segment. More than 3/4th of overall demand for diaper rash cream is accounted by the infant care segment, says FMI in the report.

Household applications account for more than 70% of diaper rash cream sales, followed by sales in hospitals and clinics. However, FMI's research suggests that the diaper rash cream market in day care centres will rise rapidly in the next years. Following medicine stores and pharmacies as the primary sales channels for diaper rash cream, supermarkets and hypermarkets are gaining traction as well. The combined market value of both sectors is expected to reach more than half of the entire market value in 2019.

The "Free-from" Trend Is Invading Diaper Rash Cream Market

According to expert pediatric dermatologists, more than half of babies suffer from diaper rash at some point of time. While this remains the key factor underpinning demand for diaper rash cream, the over-the-counter availability also make diaper rash cream an increasingly selling product in the personal care space, particularly in the skin care industry.

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Key Manufacturing Players Are Focused on "Low/No Synthetic Ingredients"

It has been observed that some of the key manufactures of diaper rash cream are engaged in developing formulations based on plant-based and herbal sources, which potentially comprise of low or no synthetic ingredients. They will be focused on the entire allergen list, including silicones, parabens, and phthalates among others.

Use of petroleum and zinc oxide as an effective barrier to moisture creation inside diapers will remain one of the key strategies among competitors actively partaking in the diaper rash cream industry's landscape. However, regulation of the percentage of such compounds to prevent potential adverse effect on skin will be a longstanding concern facing manufacturing companies.

Moreover, clinically and dermatologically tested and certified diaper rash cream products launched by companies, will experience soaring traction in the near future, suggests the report. Top brands in the baby care products landscape are also likely to strategize on brand exposure, aggressive marketing, and increased outreach to multiple sales channels, to beat the intense competition.

The report further highlights that more consumer proclivity for organic, plant-based extracts as key active ingredients will translate into rapid consumption of compounds such as jojoba and other essential oils, and honeysuckle, by R&D units of the companies, manufacturing diaper rash cream and related products.

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global Diaper Rash Cream market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.

By Ingredient

Organic
Conventional

By End User

Infants
Adults
By Application

Household
Hospitals and Clinics
Day Care

By Sales Channel

Hypermarkets/ Supermarkets
Specialty Retailers
Multi-brand Stores
Drug Stores and Pharmacies
Online Retailers
Others

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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

This release was published on openPR.