In-vehicle Infotainment Market Projected to reach $38.4 billion by 2027

The in-vehicle infotainment market is projected to grow from USD 20.8 billion in 2021 to USD 38.4 billion by 2027, at a CAGR of 10.8%. The in-vehicle Infotainment system aggregates all the infotainment functions of the vehicle, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road. Asia-Pacific remains the key market for in-vehicle infotainment, though the demand is also substantial in Europe and North America.

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By form type, the embedded segment is estimated to account for the major market share in 2021

By form type, the embedded segment is estimated to account for the largest market share of ~48-50% in 2021. The integrated segment is estimated to be the second-largest form segment with a ~32% market share in 2021. The growth in embedded technology is mainly driven by regulatory mandates in the EU, which mandated that all new car models in member states must have embedded technology as part of its European eCall system. The embedded form type is prevalent in Europe and North America, while the integrated form type is growing in popularity in Asia Pacific and RoW. The major driver for this trend is the cost-sensitive nature of the regions (Asia Pacific and RoW), which prefer integrated connectivity as it is more economical than the embedded form. The market for the integrated form type, whose adoption is growing rapidly in the aforementioned regions, is projected to register a CAGR of 12.4% globally.

The android automotive OS segment to register a highest growth rate

The operating system segment of the in-vehicle infotainment market is driven by Linux OS at present. However, Android Automotive OS is an open-source platform that reduces the cost of using it to zero, and it is cheaper to install than most other systems. Presently, it provides access to a series of services already having millions of users across the world and is expected to register the highest growth in the OS segment during the forecast period. Moreover, many automotive suppliers and OEMs are working on the development and commercialization of Android Automotive OS; for instance, in August 2021, Renault announced to install Android Automotive in some of the models launched by its brands, and Renault Megane E-Tech would be the first to be introduced. Audi and Volvo have partnered with Google to use upgraded versions of infotainment systems. General Motors and Stellantis announced that they would use Google's new Android operating system to power infotainment systems in all their vehicles by the end of 2023. Hence, Android Automotive OS is expected to emerge as key OS for in-vehicle infotainment companies and register the highest growth rate of 36.4% during the forecast period.

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Asia Pacific is estimated to be the dominant regional market

According to MarketsandMarkets global IoT market report, Asia Pacific is estimated to be the largest global market for IoT in terms of revenue and connections by 2025. For the in-vehicle infotainment market analysis, Asia Pacific includes China, India, Japan, South Korea, and Rest of Asia Pacific. In addition, factors such as increasing GDP, infrastructure investments, rising per capita income, growing inclination toward comfort and leisure, and government initiatives for FDIs have created more opportunities for advanced infotainment services in Asia Pacific. The tech-savvy population in these countries demands a better and more connected driving experience.

Key Market Players:

The in-vehicle Infotainment market is led by established players such as Harman International (US), Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Robert Bosch Gmbh (Germany), and Continental AG (Germany). These companies adopted several strategies to gain traction in this market.

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